Senior Social Media & Content Manager (m/f/d)

Gärtner von Eden is more than just a brand. We are an association of around 50 owner-managed gardening and landscaping companies in the premium segment from Germany, Switzerland and Luxembourg. What unites us? We design green living spaces that inspire – always with the aim of turning gardens into real feel-good places – with style, passion and a high level of design quality.

convincing quality is also our claim for communication: customer orientation at the highest level with design and feeling.

To ensure that this is also visible online, we are looking for you as the strategic mind and creative soul for our social media activities.

you will play a key role in brand management, community development and content strategy.

In this role, you will develop the Gärtner von Eden brand centrally and digitally for our member companies. You will ensure consistency, visibility and relevance on all channels with a professional signature, but also creative freedom. You will work closely with external service providers, the farms, the Executive Board and your team to ensure structure, impact and inspiring content.

A job with responsibility and creative freedom for ideas that really make a difference.

So if you are interested in

• real stories
• creative freedom with strategic depth
• a strong brand environment with a clear attitude and high quality

then shape the future of our brand with us.

• You will develop an overarching social media strategy for the cooperative and support companies in the strategic alignment of their channels.

• You will be responsible for the content strategy for central channels (e.g. Instagram, LinkedIn, YouTube, Pinterest) with a view to visibility, positioning and employer branding

• You plan, manage and develop social formats: from interviews and reels to slideshows, always tailored to the channel and target group.

• You coordinate service providers, freelancers (m/f/d) and, if necessary, agencies (text, video, design).

• You contribute operational impulses and support the team in content planning, creation and publication, always with a hands-on mentality.

• You regularly evaluate all measures with the help of relevant KPIs and derive learnings and optimizations.

• You plan, manage and optimize paid social media campaigns (meta ads), develop target group setups, manage budgets and analyze performance metrics for continuous improvement.

• You are in constructive contact with the Executive Board, internal stakeholders and operations and hold workshops on content and channel development.

• You have at least 3-5 years of professional experience in social media marketing, ideally in a strategic role.

• You are familiar with organic content, storytelling, channel mechanics and community building.

• You have in-depth experience with Meta Business Suite & Ad Manager (campaign planning, A/B testing, target groups, retargeting, performance optimization).

• You are adept at managing service providers.

• You are conceptually strong, think strategically and understand how to combine operational reality with brand positioning.

• You have a good eye for design, tonality and platform trends and can evaluate content independently.

• You work in a structured manner, contribute your own ideas and are keen to help lead a small team in terms of content.

• Varied tasks with creative freedom: You work in flat hierarchies where your ideas are heard and decisions are made quickly. With us, you have the chance to build something new and actively help shape it – your input makes the difference.

• Flexible working that suits your life: whether in the office in Ratingen, hybrid or mainly remote: mobile working and flexible working hours are part of your new job and give you the freedom to keep your work and private life in balance.

• Attractive remuneration that values your performance: Your salary is based on your skills and experience. We reward what you bring to the table and what you achieve – fairly and transparently.

• A team that sticks together: You can expect an appreciative and collegial team. We work together on solutions, exchange ideas openly and support each other.