Marketing Manager (f/m/d)
The Fläming travel region is a cross-state and cross-county travel region south of Berlin in the city triangle of Berlin, Magdeburg and Leipzig. With 13.2 million day visitors, 2 million overnight stays and a total tourism turnover of 587 million euros in 2022, the Fläming is one of the strongest travel regions in Brandenburg.
Pioneering spirit, creativity and ingenuity – that’s what the first Flemish settlers had in their luggage over 850 years ago when they settled in their new homeland. Even today, generations later, their descendants are still using their unusual ideas to make the Fläming a travel region full of creative experiences and offer space for personal and professional fulfillment.
To strengthen our team, we are looking for a committed Marketing Manager (f/m/d) part-time (35 hrs/week) or full-time as soon as possible.
Job profile
Conception & brand communication
- Strengthening our destination brand “Der Fläming” through new approaches in destination marketing
- Development, preparation, planning and implementation of brand-related communication strategies and marketing concepts
- Analysis, evaluation and interpretation of market research, potential and target group analyses
Content, social media & PR
- Joint further development of the social media strategy including action planning
- Development and implementation of website and social media content (incl. editorial/topic planning)
- Impulses for storytelling, topic research and content for the association’s own and external channels
- Collaboration with press/partners: e.g. support with press formats, clippings/editorial planning
Digital platforms & web presence
- Responsibility for the association website: ongoing support, quality control and conceptual development
- Maintenance/updating of tourism databases (e.g. POI and event data) and coordination with content network/service providers
- Participation in digitalization and marketing committees at state/travel region level, interface work with state tourism organization and partners
Cooperation, mobility & committee work
- Initiation and support of collaborations (e.g. mobility partners, associations, regional stakeholders)
- Networking with tourism stakeholders in the region (incl. organization/moderation of marketing rounds)
- Close cooperation with product, quality and innovation management for the holistic further development of the destination
- Contributing to the implementation of our association’s future strategy with a focus on the common good and mobility as a central field of action
You should have these qualifications:
- A successfully completed degree (e.g. marketing, tourism and destination management) or comparable training
- At least 3 years of professional experience, ideally in marketing
- High digital affinity and a very good basic technical understanding
- Storytelling skills and a good feel for target group-oriented communication
- Confident handling of content management systems and/or database systems
- Experience in planning and implementing marketing projects and in project management
- Open to new topics, communicative and enjoy working in a team
We offer you:
- the opportunity to play an active and multifaceted role in the future-oriented management of our travel region
- the opportunity to work with unique products from the fields of tourism, outdoor, nature, culture or regional products
- the opportunity to work regularly from home or with our coworking partners in Fläming
- bright and modern workspaces in the renovated Beelitz Stadt train station with direct public transport connections to Potsdam and Berlin
- an ergonomic workplace
- an open and collegial team
- Team events and joint excursions in the Fläming region
- 30 days vacation + days off on Christmas Eve and New Year’s Eve
- a performance-related salary based on the TV-L
Do you want to play an active and future-oriented role in shaping Fläming?
Then we should get to know each other!
Please send us your complete application documents, stating your salary expectations and earliest possible starting date, by e-mail by 28.02.2026 tobewerbung@tourismusverband-flaeming.de
We are excited and look forward to receiving your application.
Tourism Association Fläming e.V.
Daniel Sebastian Menzel
Subject: Advertisement Marketing Manager (f/m/d)
Zum Bahnhof 9
14547 Beelitz