As a reliable service partner for HR departments in companies of all sizes and from all sectors, we offer a complete range of services covering all aspects of recruitment, HR marketing, HR communication and employer branding. With a diverse team of specialists: our media consultancy ensures that job advertisements are placed with a wide reach and in the right target group, our IT department provides innovative technical HR solutions, our personnel consultancy searches for and finds qualified candidates and you too can discover our relaxed agency flair and grow through varied tasks together with over 270 colleagues.
For me, working at Personalwerk means constantly getting to grips with new topics and staying on top of the situation with suitable solutions. You face challenges and can be successful together with a cool team in a highly competitive market.
Your tasks
- Contribute your ideas and shape the marketing strategy of tomorrow.
- Shape our brand and lead innovative projects to success.
- You have the ideas – we give you the stage.
- Apply now and become part of our team to implement successful marketing strategies.
- LinkedIn, Instagram & Co. are your playgrounds for content and social media?
- Then take responsibility for our B2B and HR marketing channels, develop creative campaigns, inspire our target groups and actively contribute your ideas.
- Planning and implementing the social media strategy for recruitment and HR marketing topics
- Creating and publishing B2B content (posts, reels, stories, videos) for platforms such as LinkedIn and Instagram
- Development of content formats for lead generation and brand strengthening (employer branding, recruiting trends, HR marketing, etc.)
- Monitoring and analysis of KPIs (reach, engagement, lead management)
- Community management and interaction with target groups (HR, recruiters, HR managers, companies)
- Close collaboration, topic planning and coordination with sales, management and other Power People Group brands
- Planning and implementation of paid social campaigns
- Collaboration with internal graphic service providers to create templates for social media posts
Your qualifications
- Completed studies in marketing, communication, media or a comparable course of study
- Relevant experience in B2B social media marketing
- Knowledge of content creation, storytelling and social media trends
- Experience with common social media tools (e.g. scheduling, analytics)
- Basic understanding of HR marketing, recruiting and employer branding desirable
- Creativity and a flair for target group-relevant content
- Strong communication skills and textual confidence
- Analytical thinking and KPI-oriented work
- Very good German and good English skills
Benefits
- Exciting AND secure job in a diverse industry with a long-term future
- Individual development opportunities
- Comprehensive onboarding: Intensive on-the-job training
- 30 days vacation – plus 24.12. and 31.12. additionally off work
- Good work-life balance thanks to flexible flexitime
- Home office option (hybrid model)
- Allowance for private office equipment, PC glasses and VWL
- JobRad leasing: your company bike for commuting and leisure time
- Free drinks and parking spaces
- Varied agency life with a colorful, friendly team, a relaxed working atmosphere and plenty of creative freedom
- Top-equipped, ultra-modern premises: ergonomic workstations, air conditioning in all rooms – and for your breaks not only a coffee kitchen, but also a table football table and our roof terrace with the most beautiful view of Frankfurt,
- Regular team and company events