Addicted to new details, crazy about quality and boringly reliable. This is how we at FHB have been working since 1943. As the market leader in guild clothing with German production, we also offer specialist retailers an unmistakable workwear concept in 10 colors. This makes us one of the most innovative and successful manufacturers of fashionable and functional workwear in Europe today.
Your tasks
- For our marketing team, we are looking for a versatile personality who combines creative content with a clear focus on performance, data and modern AI tools. In this role, you will be actively involved in the planning, implementation and optimization of marketing measures and campaigns. You will support operational marketing activities, take on organizational tasks and get involved in various projects.
- Online marketing & campaigns
- Creation of topic-specific landing pages and support with campaigns geared towards them
- Collaboration in the design of holistic marketing processes for new product launches
- Monitoring and evaluating marketing measures and user data (Google Analytics, Matomo) and deriving optimization potentials
- Creating ads/campaigns adapted to target groups and the respective marketing channel
- Community management
- Content, photo & video
- Creation and editing of image and video material for marketing purposes
- Photography and video production for social media, website and events
- Support with content planning and production (text, image, video)
- AI & digital tools
- Development of strategies for the visibility of our brand in search engines and AI-supported assistance systems
- Optimization of content for classic search, AI search and generative response systems (ChatGPT, Perplexity, Google AI Overviews)
- Analysis and monitoring of brand presence in AI responses
- Affinity for AI tools for content creation, analysis and process optimization
- Openness to new technologies in the marketing sector
- Participation in the integration of AI-supported marketing processes
- Project management & organization
- Support in the planning and coordination of marketing projects
- Planning and implementation of continuous retailer communication
- Managing and briefing external service providers and agencies
- Organization of tasks, timelines and project progress
- Planning and support for trade fairs and events such as Influencer Days
- Administrative activities & assistance tasks
- Support with organizational and administrative activities
- Expansion of visibility in the channels / on the platforms of associations
Your qualifications
- Completed studies in media management, communication, marketing, digital media or similar or comparable training or further education
- Sound knowledge of online marketing (SEA, SEO, ChatGPT/KI search) and digital communication channels (social media, newsletter, website)
- Experience with content creation, photography or image editing is an advantage
- Expertise and interest in AI tools and digital marketing solutions
- Structured, independent and reliable way of working with high quality standards
- Strong organizational skills, creativity and enjoyment of varied tasks
- Ability to work in a team and communication skills
Benefits
- Full-time permanent position with an attractive and performance-related salary
- A secure, future-oriented job with a permanent contract in a successful company
- A pleasant working atmosphere thanks to relaxed interaction with one another
- Great customers and partners with a passion for FHB
- Independent work and opportunities to make things happen
- Modern work equipment (cell phone, office equipment, company car, etc.)
- Flexible working hours and home office
- Professional induction with sales and product training
- Things that make you happy: Christmas parties, company outings and consideration for the family