Tradition meets the future!
From the Allgäu since 1911. Natural, sustainable, with values that last.
Töpfer GmbH accompanies mothers and babies, focusing on natural ingredients, proven recipes and sustainable production standards.
Your future starts here, with a team of 140 colleagues who know what they are working for.
To strengthen our marketing team, we are looking for a
Trade & Shopper Marketing Manager (Germany & Export) – full-time (m/f/d)
Your tasks:
- Responsible for trade and shopper marketing in Germany for the drugstore (e.g. dm), food retail and e-commerce (e.g. Amazon) channels.
- Responsible for the development and implementation of trade and shopper marketing activities for the Töpfer brand in foreign retail.
- Analysis of shopper insights and derivation of optimization measures for the continuous improvement of trade activation
- Close cooperation with the KAM to increase visibility and growth
- Managing and advising international distributors on trade marketing issues
- Building business cases and managing budgets, ROI and KPIs
- Ensuring brand-compliant, measurable and profitable implementation at the POS and online
You have these qualifications:
- Successfully completed studies in the field of marketing
- 3-5 years of experience in the FMCG sector
- Professional experience in the German retail environment, ideally with specific experience at dm (drugstore) and/or Amazon (e-commerce).
- Strong implementation skills and strong financial understanding (ROI, budget management)
- Very good written and spoken German and English, other languages an advantage
- Experience with Nielsen/Circana, Excel and retail presentations
- Ability to work with cross-functional teams
- Hybrid working model possible, after consultation
What you can expect:
- Supplementary health insurance “Hallesche Krankenversicherung”
- Fruit, water, coffee
- Collectively agreed company pension scheme and collectively agreed occupational disability insurance
- And much more…. further information on our careers page
Do you still have questions?
Then get in touch with us!
Your contact persons: Melanie Wassermann & Kristina Huber (personal@toepfer-babywelt.de)
We look forward to receiving your application documents stating the period of time and salary expectations via our Applicant portal.