Our client is a very renowned and successful mechanical engineering group based in the Spessart region. The company is one of the global technology and market leaders in various business areas and is therefore stable on several strategic pillars. In addition to technological excellence and a clear performance orientation, the traditional family business is also characterized by a set of values and a modern corporate culture. In the course of a regulated succession, we are looking for a professionally and personally convincing personality in operational marketing to provide comprehensive support to the Group’s largest BU.
Your Responsibilities
- Development and implementation of internationally effective marketing and e-sales campaigns
- Translating sales and product management initiatives into value propositions, messaging, and ABM programs
- Defining appropriate media, format, and channel strategies for websites, landing pages, paid media, LinkedIn, webinars, and video
- Design and implementation of target-audience-specific formats while ensuring compliance with the corporate identity (CI)
- Planning, managing, and ensuring the timely implementation of marketing projects and CRM-supported campaigns, including coordination with the Digital Manager
- Coordination of trade show activities, including coordination with trade show construction, graphic design, trade show organizers, and sales
- Preparation of informative reports and status updates on marketing performance, as well as presentations to senior management
- Support for corporate and holding company campaigns, events, and strategies
Your Qualifications
- An experienced, resilient marketing professional with a proactive approach, an analytical and structured work style, and a confident demeanor. You combine strategic and intercultural communication skills in matrix organizations with speed and a focus on execution.
- A degree in business with a focus on marketing or a comparable qualification
- At least five years of relevant B2B marketing experience in mechanical and plant engineering, ideally with international exposure
- Expertise in demand generation, lead nurturing, funnel management, and ABM in close collaboration with sales and product management
- Very good understanding of performance marketing, website/landing page logic, social media (LinkedIn), webinar/video formats, and KPI-based campaign management
- CRM experience with Microsoft Dynamics 365 (campaigns, segmentation, reporting; ideally Dynamics Marketing/Customer Insights)
- Knowledge of event and trade show planning in an industrial setting
- Excellent command of German and English, and willingness to travel occasionally, primarily to trade shows
Benefits
- Attractive employer with an international market presence and long-term orientation as a family business
- Creative marketing role at the interface to sales, product management and management
- Modern framework conditions in an attractive environment