Brand Manager (m/f/d) funny-frisch
- Hybrid
- Cologne, North Rhine-Westphalia, Germany
- Marketing
Join the Lieblings-Snacks team!
We are proud to be one of the leading manufacturers of salty snacks in Germany and, as part of the Intersnack Group, one of Europe’s market leaders. With our five German production sites and our campus in Cologne, we distribute well-known brands such as funny-frisch, ültje, Chio, POM-BÄR, Tyrrells, and Whole Earth.
We employ approximately 1,800 people and are seeking a Brand Manager (m/f/d) for funny-frisch in the Marketing department , effective immediately, as a two-year parental leave replacement.
Here are the tasks that await you with us:
Responsibility for brand development across the marketing mix, including clear ownership of performance, prioritization, and decision-making.
- Operational and strategic development and management of the brand portfolio with a focus on growth
- Planning and implementation of portfolio strategies in coordination with international marketing and in close cooperation with sales, shopper marketing, supply chain, and finance
- Project coordination for product launches, promotions, and brand communication
- Collaboration on annual and strategic planning and the implementation of approved marketing initiatives
- Responsibility for product quality and the profitability of the products under management
- Management of external service providers based on clearly defined KPIs
- Budget planning, proposal development, and compliance for assigned marketing activities
Do you love salty snacks?
Perfect! Then you already meet an important requirement. You should also have:
- A completed degree with a focus on marketing/communication, as well as solid business knowledge
- Professional experience as a brand manager in marketing within the consumer goods industry, ideally in the salty snacks category
- Familiarity with brand management, a wide range of marketing tools, food retail structures, and the branded goods industry
- Project experience in an international environment, including collaboration with agencies and market research firms
- Strong analytical and strategic skills, cost awareness, and the ability to confidently handle market data
- Very good understanding of digital touchpoints, social media dynamics, and their role in brand management
- Creative, innovative, with a strong affinity for brands and excellent presentation skills, along with a high level of personal responsibility and leadership qualities
- Excellent English and IT skills, combined with assertiveness and strong negotiation skills
What you can look forward to:
- Non-salary benefits, an attractive bonus system, and 30 days of vacation
- Internal training catalog & individual development opportunities
- Company pension plan, on-site medical services, and external employee counseling through TALINGO
- A wide range of sports activities, such as Gymondo
- Events such as summer and Christmas parties
- Other benefits such as a company bike, free parking, discounts on our products, corporate perks, and much more