Market Development Representative (m/f/d)

Every day, in every area of our company, we combine excellence, precision, and creativity with passion. We work across Europe in diverse teams—yet as a single ONECompany. Different perspectives, one common goal: to develop solutions that truly make a difference.
Do you approach sales not only operationally but also strategically—and do you enjoy tapping into new markets, developing target customers, and building a high-quality sales pipeline? Then join our team as a Market Development Representative (m/f/d) and play a key role in driving our growth in the target market, region, or industry.
If you want to be part of a team that sticks together, takes responsibility, and learns from one another, then you’ve come to the right place.
For over 25 years, SoftProject GmbH has been developing smart solutions for the digital world. With our low-code platform, we simplify business processes across industries, making them faster, more efficient, and easier to manage. Our customers digitize their workflows using intuitive graphical tools—programming skills? Not required.
Today, more than 300 companies worldwide rely on X4 BPMS, and our team of over 200 colleagues continues to drive SoftProject’s success in Germany, Spain, and France. You can look forward to exciting projects, cutting-edge technologies, and a work environment where ideas matter, team spirit is a way of life, and innovation is fun.

• You will develop and design our market development strategy for defined target segments.
• You’ll identify and prioritize target customers, analyze buying centers, and reach out to the relevant decision-makers in a targeted manner.
• You’ll implement highly targeted outbound campaigns via phone, email, and social selling, and position our solutions at the management level.
• You will qualify opportunities based on clear criteria and seamlessly hand them off to our account executives.
• You’ll work closely with Marketing to develop and optimize targeted campaigns and content formats.
• You analyze market trends and competitor activities and derive concrete recommendations for sales and our go-to-market strategy.
• You’ll support the coaching and onboarding of junior MDR/SDR colleagues.
• You use Salesforce, LinkedIn Sales Navigator, and marketing automation and ABM tools daily to drive your account and lead strategy.
• You’ll segment target customers, develop intelligent outreach sequences, and orchestrate touchpoints across various channels, including email, social media, phone, and events.
• You’ll use profiling and intent data to engage decision-makers with the right message at the right time.

• You have several years of experience in B2B sales, sales development, market development, or business development—ideally in the industrial sector.
• You have a proven track record of success in generating and developing complex B2B opportunities.
• You present yourself with confidence and credibility when interacting with C-level stakeholders and experienced executives from various departments.
• You have very strong proficiency in using CRM systems and sales tools and are able to actively leverage data to manage and optimize your activities.
• You impress with excellent communication and negotiation skills, as well as a structured, goal-oriented approach to work.
• You are fluent in German and have a good command of English.
• You have extensive hands-on experience with CRM systems, preferably Salesforce, as well as—ideally—with marketing automation tools such as HubSpot, Marketo, or Pardot, and with account-based marketing approaches.
• You have solid experience with LinkedIn Sales Navigator and digital prospecting methods.
• You feel comfortable in a digital sales environment, work confidently with playbooks, sequences, and KPIs, and continuously refine your approach.

• Work the way that suits you best—hybrid work and flexible hours for more freedom in your daily life.
• Family-friendly benefits—childcare subsidies and support for parents.
• Office Vibes—Dogs welcome, free parking, fresh fruit, great coffee, and smart food options like Foodji (our digital food vending machine).
• Team Spirit & Culture—After-work events, summer and Christmas parties, sports events like B2Run, JobRad, and a strong ONECompany spirit.
• Extras & Benefits – Onboarding kit, gifts for anniversaries and special life events, EGYM Wellpass for your well-being, a corporate benefits platform, and an employee referral program.