Your Responsibilities
You’ll take on overall responsibility for our integrated full-funnel social media strategy—from brand to performance—and continuously develop social media as a key growth driver.
Building on this, you’ll oversee the entire social media mix, manage budget allocation in line with our business goals, and ensure consistent, performance-driven execution of all activities.
You’ll be responsible for our social paid media activities on Meta, Google, and TikTok from start to finish—from strategic planning and campaign setup to media buying and ongoing performance optimization.
To improve our performance sustainably, you’ll establish a structured test-and-learn framework that combines A/B testing, conversion optimization, and data-driven experiments to deliver measurable insights.
You’ll combine these with careful analysis and transparent monitoring of relevant KPIs such as CPA, conversion rate, and incrementality, thereby deriving concrete recommendations for management from complex performance relationships.
In your day-to-day operations, you’ll work closely with external creative agencies and platform partners such as Google, Meta, and TikTok, manage campaigns, and ensure that targets, best practices, and new solutions are consistently met. You’ll be fully responsible for media buying in-house.
Your Profile
Do you view social media not just in terms of likes and reach, but in terms of growth, performance, and measurable business success? Are you comfortable navigating the balance between brand building and conversion optimization, making data-driven decisions, and developing strategies that drive results across all stages of the funnel? Is a corporate culture rooted in appreciation and innovation exactly your thing? Then you’ve come to the right place. All we need is your resume to get to know you.
Several years of professional experience in social media, media strategy, performance marketing, or paid media—ideally at a dynamic, growth-oriented company
Proven expertise in managing and in-house buying of Meta and Google campaigns at a scalable budget level
A solid understanding of full-funnel marketing as well as the connections between demand creation and demand capture
Strong analytical skills and confidence working with data, KPIs, attribution models, and performance analytics
Experience managing agencies and successfully collaborating with external partners
Confident demeanor at all hierarchical levels, along with strong communication and stakeholder management skills, particularly when interacting with senior management
Enthusiasm for developing strategic concepts and implementing them operationally
Ability to think beyond one’s own perspective and develop sustainable solutions
A high degree of personal responsibility, strong execution skills, and a clear focus on measurable results
Benefits
Capital-forming benefits, free Deutschlandticket & bike leasing, company cafeteria
Hybrid work model: In addition to working in the office, you can also work remotely—subject to company, legal, and regulatory requirements.
Flexible work schedules, subsidies for long-term care and childcare costs
Dedicated budgets for personal development and health, plus a personal equipment budget for your mobile workspace