For over 25 years, SoftProject GmbH has been developing smart solutions for the digital world. With our low-code platform, we simplify business processes across industries, making them faster, more efficient, and easier to manage. Our customers digitize their workflows using intuitive graphical tools—no programming knowledge required.
Today, more than 300 companies worldwide rely on X4 BPMS, and our team of over 200 colleagues continues to drive SoftProject’s success in Germany, Spain, and France. You can look forward to exciting projects, cutting-edge technologies, and a work environment where ideas matter, team spirit is a way of life, and innovation is fun.
Here's what you can expect:
In every area of our company, we combine team spirit, integrity, creativity, and excellence. Our diverse teams collaborate across Europe and, as ONECompany, bring different perspectives to the table—driven by a common goal: to develop solutions that truly make a difference.
As a Partner Marketing Manager (m/f/d) – B2B Marketing, you’ll be responsible for developing and implementing joint marketing initiatives with strategic partners to expand the sales pipeline and accelerate revenue growth. In this role, you’ll work closely with the sales, partner management, and marketing teams to turn partnerships into measurable business success.
Your mission: to develop partnerships into a scalable engine for growth and demand generation.
Co-Marketing & Campaign Management
Planning and executing joint marketing campaigns with strategic partners (e.g., events, webinars, digital campaigns, and content marketing).
Developing co-branding materials such as case studies, solution briefs, and campaign content.
Activate our partners’ marketing channels to increase reach and demand.
Partner Collaboration & Enablement
Serve as the central point of contact for all marketing-related matters for our partners.
Coordinate closely with partner managers and the sales team to plan joint go-to-market activities.
Providing messaging, marketing materials, and campaign toolkits to our partners.
Pipeline & Revenue Growth
Generating leads and expanding the sales pipeline through partner programs.
Converting marketing efforts into sales-relevant results, such as qualified appointments and sales opportunities.
Supporting co-selling initiatives and the joint development of strategic customers.
Program Management
Creating and managing partner marketing plans, campaign calendars, and budgets.
Coordinating campaigns between internal teams and external partners.
Ensuring consistent implementation across various channels and regions.
Performance Measurement & KPIs
Analyzing and reporting on the partner pipeline, campaign ROI, lead quality, and partner engagement.
Continuously optimizing programs based on data and performance metrics.
What you'll bring to the table:
A completed degree or continuing education in the field of marketing and digital media, communication/media studies, online marketing, business administration with a relevant specialization, such as a degree in Marketing Communication, Marketing, Marketing Specialist (m/f/d), or similar.
Alternatively, vocational training and/or continuing education, for example, as a Marketing Communications Specialist (m/f/d).
Several years of professional experience in B2B marketing or partner marketing.
Experience in planning and implementing co-marketing programs and campaigns.
A solid understanding of collaborating with the sales team, as well as pipeline and demand generation.
Strong project management and stakeholder management skills.
Excellent communication skills and a passion for building long-term relationships.
A hands-on mindset with a strong focus on execution.
Experience collaborating with technology partners or partner networks (e.g., Microsoft, AWS, or consulting firms).
Knowledge of CRM and marketing automation systems such as Salesforce or HubSpot.
Work Model
Benefits
Part-time (40–80%)
High flexibility with a focus on strategically important partners and key initiatives.
A high degree of autonomy and the opportunity to make a visible contribution to the company’s growth.
Work the way that suits you—hybrid work and flexible hours for more freedom in your daily life.
Family-friendly benefits—childcare subsidies and support for parents.
Office vibes—dogs welcome, free parking, fresh fruit, great coffee, and smart catering options like Foodji (our digital food vending machine).
Team Spirit & Culture—After-work events, summer and Christmas parties, sports events like B2Run, JobRad, and a strong ONECompany spirit.
Extras & Benefits – Onboarding kit, gifts for anniversaries and special life events, EGYM Wellpass for your well-being, a corporate benefits platform, and an employee referral program.