We are one of the leading nationwide continuing education institutions for attorneys and notaries, and we are consistently expanding our offerings based on data.
Your responsibilities:
Customer & Sales Analytics
Analysis of booking data, customer profiles, and participation patterns
Identification of opportunities by target group, legal practice area, and event format
Development of specific sales and marketing initiatives
Data-Driven Sales/CRM Work in CRM (MS Dynamics 365) and further development of our data logic Development of segmentations, lead scores, next-best actions, and triggers in sales/marketing using Dynamics Marketing Management and optimization of the customer journey based on real data
Market & Competitive Analysis
Analysis of market trends, demand developments, and competitive offerings
Identification of market potential and strategic opportunities
Preparation of decision-making foundations for senior management
Marketing Liaison
Close collaboration on target-group-oriented campaigns
Deriving target audience logic and data-driven briefings
Evaluating campaigns (A/B tests, conversion, response)
Reporting & Management
Further developing dashboards, reports, and forecasts
Translating data into concrete recommendations for action
Your Profile:
To strengthen our team, we are looking for a person with strong analytical skills who can systematically develop our sales operations based on data, customer profiles, and market analyses.
Degree in business administration, marketing, data analysis, business informatics, or a related field
Experience in CRM (ideally MS Dynamics 365), data analysis, databases and data architectures, Power BI, or marketing intelligence
Excellent analytical skills and the ability to translate insights into concrete actions
A structured, independent work style and an interest in data-driven processes
Ideally, experience in digital sales/marketing or in the education/association sector
Benefits
Establishment of a central, strategically important staff function
Modern, data-driven work environment (CRM, analytics)
Collaborative work environment and meaningful work
Flexible work hours, 30 days of vacation