Everyone can influence their own happiness—with a positive attitude, small daily feel-good rituals, and the delicious juices from Haus Rabenhorst. With the Rabenhorst and Rotbäckchen brands, our company ranks among the fastest-growing in the German fruit juice industry. Our expertise is rooted in natural products and sustainable practices, and we achieve this through the dedication of our employees. We’re a strong team with flat hierarchies, where collaboration thrives because trust and individual input are valued! Our growth continues.
We’re looking for you to join us immediately as a Marketing Manager, Global Brand Strategy & Innovation (m/f/d)
In this key role, you’ll be responsible for the strategic development of our brand portfolio and will shape the long-term direction of our brands. Together with your three-person team, you’ll develop and implement forward-looking brand strategies, define brand positioning, and lay the foundation for sustainable growth. You’ll work closely with national and international teams, combining consumer insights, innovation, and brand management into a consistent global brand strategy, and ensure that our brands are developed successfully and consistently worldwide.
Your focus will be on the following tasks:
* Providing professional and disciplinary leadership and ensuring the continuous
development of a team of three employees
* Developing the long-term brand strategy and defining
positioning, purpose, and brand promise
* Overseeing the global brand architecture and the strategic
development of the brand portfolio
* Continuous refinement of brand guidelines and global
brand standards
* Overseeing consumer insights, market analyses, and
market research projects as the basis for strategic decisions
* Developing innovation, relaunch, and growth strategies in
close collaboration with product management and R&D
* Defining global campaign platforms and developing key
brand assets
* Developing the e-commerce brand strategy, including brand store
design and digital brand assets
* Ensuring consistent brand management across all markets,
channels, and touchpoints
* Working closely with regional marketing teams as well as the
Product Management, Sales, and Communications departments as a strategic
sparring partnerProfessional Qualifications:
Professional Qualifications:
* More than 10 years of experience in strategic brand management—
ideally at an international brand company
* Demonstrable experience in building, positioning, and
developing strong brands
* Experience in the technical and disciplinary management of
employees, as well as a motivating, appreciative, and
development-oriented leadership style
* In-depth knowledge of consumer insights, market research, and
data-driven brand management
* Experience in innovation and product development processes
* Strong strategic and analytical skills
* Experience managing international and
cross-functional projects
On a personal level, you stand out through:
* Strategic vision and the ability to recognize complex interrelationships
and think long-term
* Innovative drive paired with entrepreneurial thinking and
strong conceptual and analytical skills
* Strong persuasiveness and influence, as well as confident
stakeholder management in international matrix organizations
* Strong execution skills with a sustainable and
solution-oriented approach to work
Benefits
A long-term, secure job with performance-based compensation
30 days of vacation, a Christmas bonus, and a company pension plan with employer contributions
Flexible work hours & remote work (2 days/week working from home possible)
Accident insurance, including 24/7 coverage for personal use
Company bike to help you stay fit
Discounted Rotbäckchen or Rabenhorst juice
Regular team events and an annual company party
Free charging station for your electric vehicle
A direct train connection to Cologne, Bonn, and Koblenz, as well as ample parking, make your commute easier