HARTING stands for strong connections—all around the world. As one of the world’s leading providers of industrial connectivity solutions, we connect customers to their digital future. And as an employer? We bring together around 6,100 people at our headquarters in Espelkamp and at locations worldwide. With great employees, ever-evolving opportunities, and innovations in the fields of IoT and artificial intelligence. All the while, we remain true to our roots: as a family-owned business with strong regional ties that, despite being high-tech, never loses touch with reality.
Responsibilities:
This position is responsible for the entire lead generation process—from lead capture at trade shows to managing campaigns and mailings, all the way through to regular reporting. A key focus of the role is working with the Customer Relationship Management (CRM) system to generate analyses and provide the sales team with targeted, relevant marketing information.
Responsibility for the lead capture app and its use at all trade shows, including creating user guides and conducting training sessions
Coordination of all mailings, such as invitations to trade shows, webinars, and events, as well as the creation of segments, templates, and customer journeys
Ensuring the lead process runs smoothly, including regular reporting
Implementing digital campaigns as part of the marketing mix
Preparing and communicating marketing information to the sales team
Coordinating print advertisements
Generating analyses from the CRM and other sources
Profile:
A bachelor’s degree in a relevant field, such as (digital) marketing or business administration, or comparable professional training, such as a certification as a marketing communications specialist
At least 5 years of professional experience / industry experience
Proficiency with MS Office 365 (Outlook, Excel, Word, Teams)
Strong communication and teamwork skills
High degree of initiative and flexibility, as well as strong organizational skills
Fluency in German and good English skills
Benefits
Opportunities for Growth: Personalized development and career plans, customized training programs
Jobbike: Leasing of your dream bike through HARTING, tax benefits
Fit@HARTING Health Management: Comprehensive health promotion, budget for fitness, health, nutrition, and relaxation, ergonomic workstations
Employee discounts: Attractive discounts at many (online) stores