Monari is a smart fashion label for women who love fashion. Ready-to-wear outfits with that certain something and a strong team that combines heart and mind are the foundation of our success. We love what we do and are a reliable and innovative employer. Our Monari stores and the personal connection we have with our customers are of great importance to us and will continue to be key pillars of our brand in the future.
YOUR RESPONSIBILITIES:
As part of our ongoing digital transformation, you—as Head of E-Commerce and Digital Sales (m/f/d)—will play a key role in shaping the future of our digital business. You will be responsible for the comprehensive development of our online sales channels and for tapping into new international growth opportunities. In doing so, you view digital sales as a strategic growth driver—working in tandem with wholesale, retail, and the brand.
You will assume overall responsibility for the strategy, growth, and profitability of our digital sales channels (e-commerce and digital sales)
You will further develop international growth strategies, implement them, and scale the direct-to-consumer business as well as new digital business models
You will be responsible for performance marketing (including budget management and performance monitoring)
You will plan and manage all relevant paid media channels and optimize them using a data-driven approach based on key KPIs (ROAS, CAC, CLV)
You will further develop digital growth opportunities, including platform and partner business models, and evaluate them in terms of brand, revenue potential, and profitability
You will drive the establishment and further development of CRM, customer lifecycle, and loyalty strategies, thereby sustainably increasing customer value and repeat purchase rates
You will lead your team, continuously develop its capabilities, and establish the necessary structures and competencies
You will work closely with internal stakeholders (particularly Wholesale, Retail, Brand Marketing, IT, and Logistics) to optimally integrate all sales channels
WHAT YOU'LL BRING TO THE TABLE:
A bachelor’s degree in e-commerce, marketing, business, or a comparable qualification
Several years of leadership experience in e-commerce/digital sales with a proven track record of driving growth
Extensive experience in performance marketing and in managing relevant paid media channels and budgets
A deep understanding of CRM, customer lifecycle management, and data-driven marketing
Proficiency in using web analytics, BI, and performance tools
Strong analytical and strategic skills
A leadership figure with a hands-on approach and the ability to get things done
Benefits
A supportive work environment at a healthy, family-owned company with job security
A key role with significant strategic influence on the company’s growth
The opportunity to actively shape the digital future of an established premium fashion brand
Significant autonomy and entrepreneurial responsibility
30 days of vacation per year, plus Christmas and vacation bonuses
Hybrid work at headquarters and from a remote office (approx. two days), as well as flexible working hours within the framework of a 38.5-hour workweek and early Fridays
A permanent employment contract and performance-based compensation
Hot meals and fresh salads served daily in our bistro, as well as a variety of complimentary beverages
Additional attractive benefits such as the Jobrad bike program, company-sponsored supplemental health insurance, after-work events, and much more