Bunte Blüte is an established CBD brand with a clear commitment to quality, transparency, and aesthetics. To strategically expand our marketing activities, we’re looking for an ambitious marketing talent who can take our presence in the B2C and B2B sectors to the next level. Working closely with an experienced strategist and the CEO, you’ll play an active role in shaping our brand’s growth.
Your Responsibilities
Topics & Strategy: You will independently research and develop relevant communication and content topics as well as strategies that contribute to our brand identity in the long term.
Content & Channels: You’ll develop, create, and publish platform-specific content for Instagram and LinkedIn; over the long term, you’ll also help build our TikTok channel.
Campaigns & Ads (Print & Digital): You’ll plan, launch, and optimize ads and campaigns—both on digital channels and in traditional print media.
Process Development & Scaling: You’ll actively help shape the marketing department and build lean, efficient marketing processes from the ground up.
Newsletter Marketing: You’ll conceptualize, write, and send out regular B2C and B2B newsletters.
Graphics & Design: You’ll create and optimize visual content for B2B and B2C with a trained eye for aesthetics.
Efficient Workflows: You’ll use modern tools and AI-driven approaches to streamline daily processes and make them more efficient.
Agency Management & Production: You’ll manage external partners—such as graphic design agencies, videographers, and photographers—during asset production.
Events & Trade Shows: You’ll provide on-site support for planning and execution.
Strategic Collaboration: Under the guidance of an experienced strategist and in close coordination with the CEO, you’ll continue to expand the marketing structures.
What You Bring to the Table
Experience & Education: A college degree or equivalent training in marketing, communications, or media, as well as some initial practical experience in marketing.
Social Media & Trends: A strong understanding of popular social media platforms, current content trends, and community dynamics.
Design & Aesthetics: Strong graphic design skills and a very high standard for visual quality.
Copywriting & Concept Development: Excellent written and spoken command of the German language, strong conceptual skills, and the ability to strategically analyze relevant brand topics.
AI & Innovation: Keen interest in learning about and integrating modern AI tools and new technological trends into the marketing process.
Cultural Affinity: Enthusiasm for and affinity with urban culture, hip-hop, and German rap.
Hands-On Mindset: Independent, structured approach to work, a can-do attitude, and a passion for working at the intersection of B2B and B2C.
Benefits
Direct Impact: Close collaboration with the CEO and an experienced marketing strategist, with plenty of room for your own development and for building your own systems.
Future-Oriented Workflow: Work with modern AI tools and lean marketing setups.
Convenience: Work laptop and cell phone provided
Flexibility: Hybrid work (office & remote)
Corporate Benefits: BVG ticket + Urbans Sports membership
Growth Market: A dynamic environment in one of the most exciting consumer goods industries.