Product Marketing Manager (m/f/d)

Böblingen
Marketing, PR, Advertising
Full-time
Home Office
Active since: 10.09.2026

Advantest - We enable tomorrow’s technology.
IoT, 5G, and Artificial Intelligence. Unthinkable without us. More than half of all microchips produced worldwide first pass through our hands. As the global market leader in automated test systems for the semiconductor industry, we help the world achieve its digital transformation, empower our customers to shape the future, and offer you exciting jobs designed for pioneers. You’ll work in international teams with a high degree of personal responsibility and short lines of communication.

Your Responsibilities

As a Product Marketing Manager, you will
Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions
Shape the SiConic platform strategy by combining customer insights, market trends, and business impact (including ROI considerations)
Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements
Define and communicate competitive positioning and value propositions for SiConic solutions
Represent Product Marketing in cross-functional development teams, ensuring alignment between market needs and product implementation, a compelling business case and pricing, and lead customer validation
Develop launch strategies for new solutions in close collaboration with Sales and Business Development
Advise senior management on market trends, customer validation strategies, and new application opportunities
Establish and manage strategic ecosystem partnerships to enable differentiated end-to-end solutions

Required Qualifications:

Required Qualifications:
University degree in Electrical Engineering, Computer Science (or equivalent)
Several years of experience in silicon validation or testing and/or years of experience in Marketing / Product Management (or equivalent)
In-depth understanding of electronic solutions (hardware/software) and their development processes and tools
Proven track record of working with customers—particularly in breaking into new market segments and user groups
A “win-at-all-costs” attitude—often requiring hands-on problem-solving
A structured approach to problem analysis and problem-solving
Excellent interpersonal skills for working in a cross-functional and global environment
Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.
Fluent English skills combined with a willingness to travel (approx. 20%) to maintain relationships with customers and other Advantest sites in Asia, the U.S., and Europe.
Preferred Qualifications:
Relevant experience in the semiconductor industry
Experience with semiconductors, EDA, design, design verification, silicon validation, test and measurement, or semiconductor manufacturing flows
Experience in strategic planning
Leadership in cross-functional teams
Fluent German language skills

Benefits

Flexibility
Benefits
Development
Fitness
Security
Flexibility: Flexible and trust-based working hours, 30 vacation days plus the option for additional vacation days, remote work, individualized part-time arrangements, and programs for extended periods of absence
Benefits: Attractive salary, a share in Advantest’s success through our exceptionally appealing bonus program, as well as numerous subsidies, discounts, and benefits (e.g., bike leasing)
Development: Structured onboarding programs and mentoring, development discussions, technical and soft skills training, language courses, and knowledge sessions
Fitness: Ergonomic work environment, sports and fitness options and events (e.g., Global Challenge), as well as health days
Security: Attractive company pension plan, comprehensive insurance coverage, and support in emergency situations
Insights into our work environment

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Additional job locations
Böblingen
Entry date
immediately
Contract tye
No specification
Salary
No specification