Senior Manager, Paid Media &
, Performance Marketing (m/f/d)
Marketing & Communications | Employee | Full-time | Mühltal
As a leading premium manufacturer of e-bikes and e-cargo bikes, we’re looking for people who embrace change and want to help shape the future of mobility alongside us.
At our state-of-the-art headquarters in Mühltal/Nieder-Ramstadt, we offer you ideal working conditions in a green setting, a supportive corporate culture, and—from day one—the freedom to contribute ideas and implement them independently.
Become part of our success story.
Your Responsibilities:
In this role, you’ll be responsible for our international digital paid media strategy across the entire funnel—from reach and brand building to traffic and qualified leads, all the way to conversions and measurable demand. You combine strategic thinking with a strong understanding of platforms, target audiences, media budgets, and performance data. As the liaison between internal departments and external partners, you ensure structure, clarity, and measurability in our campaigns.
- Developing, managing, and continuously optimizing our international paid media strategy, for example on Meta, Google, and YouTube
- Developing cross-channel campaigns for paid social, paid search, online video, display, and retargeting—tailored to the target audience, objective, and market
- Managing campaigns across the entire funnel: from reach and awareness through traffic and engagement to leads, conversions, and sales
- Taking responsibility for all media campaigns—from planning and campaign setup to budget management, ongoing optimization, and reporting
- Translating brand and communication goals into concrete media KPIs and target audience strategies
- Further development and maintenance of a KPI, tracking, and analytics framework—including dashboarding, reporting, and the derivation of concrete actions
- Managing external media and creative partners and serving as the central point of contact for relevant internal departments, such as Brand, Content, Product Management, Digital, and Sales
Your Profile:
- Several years of professional experience in paid media, performance marketing, or digital media—on the agency or corporate side, ideally in a senior role
- In-depth knowledge of relevant platforms and tools, particularly Meta, Google, and YouTube, GA4, Google Tag Manager, UTMs, pixels, conversions, and dashboard solutions
- A very good understanding of funnel logic and media KPIs, as well as the ability to analyze data, derive actionable insights, and translate those insights into effective creative assets and campaigns
- Experience managing external agencies and partners, as well as strong communication and collaboration skills across diverse interfaces
- A structured and solution-oriented approach to work, a strong hands-on mentality, a high regard for quality, and curiosity about new platforms, formats, and technologies
- Excellent written and spoken German and English skills
We offer:
- The opportunity to work in the growing and forward-looking market for premium e-bikes
- Fair and competitive compensation
- Generally, a permanent employment contract
- A fully equipped, modern workspace at our Riese & Müller Campus in Mühltal
- Hybrid work through a combination of working from home and remote work, in consultation with your manager
- Support for balancing personal life, family, and career
- Company bike with attractive terms
- Discounts on Riese & Müller products—also for family members and friends as part of our “Family & Friends Program”
- Horizontal and vertical career paths
- Fitness and sports programs
We look forward to receiving your application.
Please send us your complete application materials by clicking the “Apply Now” button.
Your personal contact:
Wiebke Bäumel
Recruiting Team
+49 6151 36686 548