We—the HUK-COBURG Insurance Group—are among the 10 largest insurance companies in Germany. Founded over 90 years ago, we now serve more than 13 million customers and are the leading insurer for private households and the largest auto insurer in Germany. It’s long been a tradition for us to offer more affordable rates than other insurance companies. Just like our reputation as an employer where YOU can grow and achieve your personal goals. With us, you can build an exciting career—with plenty of team spirit and a sense of togetherness. We—that’s over 10,000 of you, 770 job profiles, and 35 departments—come together to offer countless career opportunities. Full of chances, but also challenges. Show us what you can do and become who you want to be.
Here's what you can look forward to
Development and implementation of the SEA and search strategy with a focus on visibility, performance, and growth, as well as monitoring and evaluating current developments in the search landscape
Planning, managing, and optimizing Google Ads campaigns throughout the customer journey
Responsibility for SEA budgets and the continuous optimization of performance and efficiency based on company-specific KPIs and profitability goals
Analysis of data, search behavior, market trends, and competitive developments to identify relevant opportunities
Developing, executing, and evaluating tests (particularly of ads, creatives, and landing pages) and deriving concrete optimization measures
Collaborating with SEO, social media, content, media, and sales teams to ensure an integrated marketing strategy and a cross-channel customer journey
Managing SEA agencies and external partners, as well as further developing tracking, attribution, and measurability
Your Profile
A bachelor’s degree in marketing or business, or equivalent training
Several years of professional experience in SEA or performance marketing with a focus on search
In-depth knowledge of Google Ads and a strong understanding of search and performance mechanics
Proficiency with KPIs such as CPC, CTR, conversion rate, CPL, CPA, ROAS, and customer value
Understanding of the interplay between SEA, SEO, social media, content, and other media channels
Experience with tracking, web analytics, and attribution, as well as a strong analytical mindset
A structured, independent, and pragmatic approach to work, along with a passion for data-driven decision-making
Benefits
Employer Benefits
A Bonus on Top of Your Salary—13.3 months’ salary, performance-based compensation, mobility allowances, capital-forming benefits
Professional Development
Achieve Your Goals—Skill-building programs, subsidies for self-directed learning, our own training center
Flexibility
Good work and a good life go hand in hand—the option to work from home or on the go for up to half of your monthly working hours
Work-Life Balance
Work when it suits you best—flexible work schedules with flex time, 31.5 days of vacation, and time off for Christmas and New Year’s Eve
Career & Family
To ensure you feel at home with us, we create the right conditions—support for child care and vacation care, as well as caregiving for family members, and part-time leadership positions
Health & Well-being
When you’re doing well, we’re doing well—programs for exercise, nutrition, and mental health, plus subsidies for gym memberships and preventive health courses
Retirement Planning
Think about tomorrow today—company retirement plan
Employee Counseling
Sometimes it’s just good to get an outside perspective—employee counseling to support you through every stage of life
Company Bike
Cycle instead of drive—subsidies for your company bike