HENSOLDT - Innovations for a Safer World
HENSOLDT is a leading European high-tech company in the defense and security industry, headquartered in Taufkirchen near Munich. The company develops sensor solutions, electronics, and software for air, land, sea, cyber, and space applications, and supports armed forces worldwide in detecting threats early and making informed operational decisions. Building on decades of experience in mission-critical sensor technology, HENSOLDT combines radar, optronics, electronics, and cyber expertise with data-driven software and artificial intelligence.
In fiscal year 2025, HENSOLDT generated revenue of 2.46 billion euros with approximately 9,500 employees. The company is listed on the Frankfurt Stock Exchange’s MDAX.
The Divisional Marketing department supports the business units of the HENSOLDT Group and is responsible for the targeted marketing of our comprehensive portfolio of high-tech solutions.
Optical, optronic, and precision mechanical products for military, civilian, and security applications are developed and manufactured at the German sites in Oberkochen, Taufkirchen, and Wetzlar, as well as in Irene, South Africa. Approximately 900 employees are engaged in the development and production of these solutions. These optronic products are used worldwide by armed forces and security forces for surveillance, identification, classification, and self-defense purposes, as well as for high-precision measurements and analyses.
Your Responsibilities
Development and implementation of a product-level marketing strategy for the “Country” dimension in close coordination with the sales and product management teams
Conceiving, creating, and managing marketing materials such as product brochures, data sheets, videos, and print and online ads in collaboration with the marketing team and external service providers
Conceiving and implementing content marketing campaigns for our website, social media channels, trade shows, and trade publications
Planning, coordinating, and executing new product launches, supported by targeted content marketing campaigns
Providing support at trade shows and events, as well as organizing select customer events in collaboration with the sales team
Your Profile
A college degree with a focus on content marketing, media, communication studies, or a comparable field of study
Several years of professional experience in product marketing, corporate communications, or at a marketing or advertising agency
A knack for storytelling and the ability to present complex technical content in an engaging way in both English and German and to distribute it across various channels (web content, videos, white papers, product brochures)
Quick grasp of complex technological solutions and products
Strong affinity for digital media and a keen sense of new market trends (customer needs, competition, marketing, trends)
Strong conceptual and analytical thinking skills, as well as excellent written and spoken German and English; knowledge of other foreign languages, particularly French, is a plus
Ability to work independently and strong communication skills
Knowledge of the defense industry is a plus
Proficiency with M365 and MS Office; knowledge of GenAI applications is desirable
Willingness to travel for domestic and international trade shows, as well as to provide regular support to our locations
Benefits
Flexible Work Hours & Work-Life Balance
Compensation & Benefits
Personal & Professional Development
Work Environment
Health & Wellness
Mobility & Sustainability