We are RUF|Betten GmbH, one of the ten best-known home furnishings brands in all of Germany. Our long-standing and crisis-proof success is based not only on a customer-oriented business philosophy featuring strong products, reliable processes, and experienced, motivated teams, but also on our corporate culture with flat hierarchies, attractive compensation models, and tailored professional development opportunities. Our commitment to the future of our employees is also evidenced by our recognition as an “Employer of the Future” by the German Innovation Institute for Sustainability and Digitalization (DIND).
At our location in Rastatt, Baden-Württemberg, we design, develop, and manufacture trendy upholstered and box-spring beds, and we are looking to expand as part of our growth strategy.
Your Responsibilities – Diverse and Involving Significant Responsibility
Developing and implementing innovative marketing and communication strategies to strengthen our brand, attract new customers, and successfully position our products in the market
Serving as the direct point of contact for retail partners’ needs regarding digital content, online placements, and digital marketing initiatives
Developing and implementing online sales initiatives to increase the visibility and sales of our products among B2B retail partners
Conceptualization, design, and production of marketing materials
Management and further development of various organic digital channels (e.g., Facebook, Instagram, Pinterest, YouTube, Xing, and LinkedIn)
Development and implementation of content marketing initiatives, campaign ideas, posts, Reels, and Stories
Management and analysis of digital marketing activities (social media, SEO, and online campaigns)
Supporting the design and maintenance of the company website and landing pages
Optimizing the digital product presentation at our retail partners through target-audience-specific product descriptions, images, videos, and other sales-promoting content
Analyzing relevant KPIs and deriving optimization measures to increase reach and performance
Creating, editing, and publishing text, image, and video content tailored to target audiences and channels for social media channels and online marketing campaigns in collaboration with our agency and in coordination with team leadership
Analyzing the online performance of our products and identifying new digital sales opportunities and distribution channels
Competitor and trend analysis
Collaborating with internal departments, external agencies, service providers, and retail partners
Your Profile – Impressive Both Professionally and Personally
A college degree or vocational training in marketing, communication design, media design, or a comparable qualification
Professional experience in marketing, digital marketing, or brand management, ideally with a focus on online sales or e-commerce
Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, and InDesign)
Knowledge of social media management, Google Ads, SEO/SEA, and web analytics tools (e.g., Google Analytics)
Ideally, experience in the digital marketing of products and in collaborating with B2B retail partners or online retailers
A creative flair for design, visual language, and storytelling
Analytical thinking and a structured approach to work
Ability to work well in a team, take initiative, and enjoy actively helping to shape our brand and digital sales
Benefits
Good sleep, a good job, and great benefits
An interesting, varied, and responsible role with a high degree of autonomy
Flat hierarchies and quick decision-making processes in a mid-sized company environment
Personal and professional development through targeted training and development programs
A secure, long-term job—permanent employment
Attractive compensation package including vacation pay and annual bonuses
A healthy work-life balance through flex time, flexible working hours, and the option to work remotely
Flexible hours and 30 days of vacation per year
Additional benefits
Company parking right outside the door and excellent access via public transportation
Diverse team and company events