Shape the Next Step in Our Marketing
We’re looking for a dedicated individual who will actively drive our marketing forward and take our digital presence and brand positioning to the next level. This is a brand-new position with the opportunity to innovate through your work.
In this role, you’ll report directly to the Sales & Marketing Director and work closely with the sales team, executive management, and external partners.
Your Responsibilities
Website, Content & Digital Marketing
- You’ll further develop our websites using Webflow
- You’ll plan the implementation of a target-audience-oriented content strategy
- You’ll create content for the website, newsletters, and other channels
- You’ll create and optimize landing pages, SEO/AEO, and digital marketing initiatives
- You’ll keep an eye on the latest developments in AI, digital search, and marketing technologies
Brand Building & Campaigns
- You’ll expand our own brands, ENVOLEN and VOERDE
- You’ll handle all aspects of marketing campaigns
- You’ll be responsible for corporate influencer activities
- You ensure a consistent brand presence across all channels
- You’ll test modern AI tools for marketing and content
CRM, Lead Generation & Sales Support
- You’ll develop marketing automation processes in the CRM
- You’ll support the development and optimization of the sales funnel
- You’ll work on lead generation and lead nurturing strategies
- You’ll analyze relevant KPIs and work on continuously improving marketing performance
- You will create presentations, brochures, sales materials, and other sales-supporting resources
Events & Communications
- You will plan and support our trade show appearances and events
- You’ll help implement internal and external communication initiatives
- Optional: You’ll create and edit photo and video content
What You Bring to the Table
- You have professional experience in B2B marketing, ideally in an industrial, technical, or technology-oriented environment
- You have a degree in marketing, communications, business administration, or a comparable qualification
- You have experience in digital marketing, lead management, CRM, and marketing automation
- You have an understanding of sales processes and a good sense of customer needs
- Experience with CMS systems, ideally Webflow
- You have a knack for brand management, content, and target-audience-specific communication
- You have a strong affinity for digital technology and an interest in new technologies as well as AI applications
- You have a good command of English
Do you want to not only execute marketing but also actively shape it?
Join us on a new journey and apply via email at: info@kw-voerde.de.
Kunststoffwerk VOERDE - Hueck & Schade GmbH & Co. KG
Jacobstraße 13–17 | 58256 Ennepetal | Germany
https://kw-voerde.de/