Dentinox is more than just a manufacturer of medicines—we are a trusted partner for families, supporting them during the first crucial years of their children’s lives. Our mission is to promote the well-being of babies and children by offering safe and effective health solutions. With a broad product range sold in over 30 countries, we reach millions of parents who place their trust in us. Our products are available in pharmacies, through mail-order retailers, and in drugstores both nationally and internationally.
Working at Dentinox means being part of an innovative, growing brand that is characterized by quality, trust, and care. We are proud to play a significant role in the lives of many families and are looking for dedicated individuals who share this passion and want to join us in shaping the future of healthcare for the next generation.
Purpose of the Position:
The Senior Brand Manager is responsible for strategic brand management and the development of new products within the Dentinox portfolio.
He or she oversees the positioning, packaging, and launch preparation of brands and innovations and works closely with the Sales, Regulatory Affairs, and Supply Chain Management departments.
The position combines traditional brand management with innovation and concept development, supported by AI-based insights and data-driven decisions.
1. Brand Strategy & Brand Management
Development, management, and implementation of Dentinox brand strategies.
Definition of positioning, claims, tone, and packaging guidelines.
Leading brand and product relaunches, including CI/CD adjustments.
Responsibility for the budget, forecast, and ROI of relevant marketing initiatives.
Managing agencies (creative, packaging, design, market research).
2. Innovation & Product Development
Development of new product ideas and concepts.
Management of the innovation pipeline from idea through concept testing to market launch.
Conducting competitive, consumer, and trend analyses (including AI-based).
Developing launch plans and cross-media communication concepts.
3. Go-to-Market & Launch Management
Planning and executing national and international product launches.
Coordinating launch communications.
Responsibility for packaging, claims, POS materials, and training materials.
Managing timelines, budgets, and interdisciplinary teams.
4. Data-, Insights-, and AI-Driven Brand Management
Using AI tools for consumer and market analysis.
Integration of AI into brand decisions: concept testing, copy, and design proposals.
Development of business cases for new products and areas of innovation.
Reporting and deriving strategic recommendations for management.
Your Profile:
A bachelor’s or master’s degree in marketing, business, pharmacy, or communication studies.
At least 5–7 years of professional experience in brand management, product management, or innovation, preferably in the OTC, healthcare, or FMCG sectors.
Proven experience in brand management, product development, and launch management.
Proficiency in project management with cross-functional teams.
Proficiency in using digital marketing tools and AI-based applications.
Basic understanding of performance marketing and data analysis.
Willingness to integrate new technologies and AI into the brand process.
Strategic and analytical thinking with a strong understanding of branding.
Strong leadership skills in cross-functional projects.
Excellent communication and presentation skills.
Creative, solution-oriented, and structured approach to work.
Passion for innovation, brands, and consumer psychology.
Good written and spoken English skills.
Benefits
A varied and challenging scope of responsibilities
A permanent, multifaceted position at a forward-thinking family-owned company
Flat hierarchies and quick decision-making processes
An attractive compensation package
30 days of vacation
Flexible work hours and the option to work remotely
Bridge-day policy, allowing for optimized use of holidays to create long weekends
Regular gatherings and team events to foster a strong sense of community