Whether you’re traveling by train, parking, refueling or charging, or using public transportation—it’s highly likely that you’ve already used our technology. For over 150 years, we’ve been developing systems and solutions for a mobility infrastructure that safely, quickly, and comfortably gets people and goods to their destinations worldwide. As a family-owned company, we embody values such as trust, reliability, and solidarity—and together we’re shaping the mobility of tomorrow.
The
Parking Solutions
business unit offers integrated, modular system solutions for parking management under the brand name “entervo.” Our own service network, along with a large number of subsidiaries and sales partners, ensures optimal customer support worldwide. Tailored and flexible solutions appeal to a broad range of customers.
Your Responsibilities
Do you want to develop marketing campaigns that deliver measurable results? With us, you’ll plan, manage, and optimize marketing automation campaigns throughout the entire customer journey in Salesforce Account Engagement.
Using your expertise, you’ll manage target audiences, develop nurturing sequences and email campaigns, automate communication workflows, and ensure a targeted approach.
Do you enjoy keeping an eye on campaign success? You’ll plan, manage, and analyze performance marketing campaigns and derive optimization strategies from them.
Are LinkedIn Ads, Google SEA, and digital lead generation among your strengths? In this role, you’ll develop our performance marketing initiatives, including audience targeting, lead generation, and retargeting.
Do you know how to create real value from data? Then you’ll optimize our use of data and help make marketing automation and advertising campaigns even more successful.
With your ideas, you’ll develop and maintain landing pages, forms, and other digital campaign assets.
Do you want to highlight what makes our solutions special? You’ll develop and implement SEO and GEO strategies, analyze keywords and topic areas, optimize content and landing pages, and continuously measure the success of your efforts.
What You'll Bring to the Table
A college degree (in digital marketing, digital business, e-commerce, business administration, or a related field) or comparable training in the areas of marketing, communications, media, or business (such as a degree in marketing communications, e-commerce, media studies, or media design, etc.)
Professional experience in digital marketing, preferably in the areas of marketing automation and performance marketing
Practical knowledge of Salesforce Account Engagement or similar marketing automation tools
Experience with LinkedIn Paid and Google SEA advertising and B2B lead generation
Proficiency in working with marketing data and a good understanding of how to use it in automation, advertising, and reporting processes
Very good command of German and English
Strong communication skills and a passion for collaborating with various departments and international teams
Benefits
A permanent position in an innovative, crisis-proof, and well-established company where diversity and equality are part of our DNA<
Work-Life Balance: Look forward to flexible, family-friendly work schedules, work-from-home and part-time options, and our childcare subsidy
Great Food: Discover the varied menu at our modern company cafeteria
Structured Onboarding and Buddy Program: We want you to feel comfortable right from the start and contribute your expertise immediately
Professional Development and Training Programs: Continuously develop your skills to keep bringing fresh ideas to your team
Plenty of Recognition: An attractive compensation package is just as much a given for us as a collegial work environment where everyone is treated as equals