The RWTH Business School is committed to providing academically excellent, practice-oriented continuing education in management at the intersection of technology and management.
Your Responsibilities
Responsibility for digital lead generation—our future national and international students
Strategic and operational responsibility for SEO, SEA, and GEO with the goal of continuously expanding our visibility and reach in (AI-based) search engines
Planning, implementing, managing, and evaluating our digital marketing initiatives based on defined KPIs and performance goals
Continuous analysis and optimization of our website performance and further development of the digital customer journey with support from our web agency
Responsibility for our social media channels (LinkedIn, Instagram, YouTube, Facebook, blog) and the community, as well as the independent creation and curation of content with support from the marketing student assistant
Developing and implementing new campaigns and initiatives to attract prospective students in close collaboration with the multi-member marketing and student recruitment team
Responsibility for the targeted allocation of the budget within your area of work
Your Profile
A college degree or equivalent qualification in marketing, digital marketing, and communications
Professional experience in digital marketing and proficiency in using digital marketing channels
In-depth knowledge of SEO and SEA, as well as a solid understanding of current trends in GEO and AI search
Experience with common analytics, reporting, and performance marketing tools, as well as the ability to independently create meaningful reports
An interest in artificial intelligence and new technologies, and a willingness to actively test tools such as ChatGPT, Claude, Gemini, and other AI applications and integrate them effectively into your daily work
Creativity and a keen sense for content, digital trends, and social media
Very good written and spoken German and English skills (at least B2 level); any additional languages are a plus but not a requirement
Benefits
We as an Employer
Working in our highly dynamic team with flat decision-making structures offers you exciting responsibilities with plenty of creative freedom and a high degree of autonomy. We foster a supportive yet challenging work culture in which commitment, team spirit, transparency, and reliability are top priorities. With us, you’ll work at the intersection of marketing & student recruitment, technology, and education, and have the opportunity to actively help shape digital marketing processes. Our motto, “Manage Future Technologies,” is not only a promise to our students but also an integral part of our daily work: We want to understand new technologies, try them out, and use them effectively to achieve our goals.
What else is included:
Flexible work schedule (flex time)
Remote work
Annual professional development and training opportunities for you and the team
Company pension plan with a 30% employer contribution
RWTH sports programs
E-bike leasing
Childcare subsidy
Ergonomic, modern workstations
Private supplemental health insurance after 2 years of employment
Company wellness days & counseling services
Team events (summer party, Christmas party, Social Day, and more)