The “Customer & Distribution” division of Allianz Kunde und Markt GmbH bridges marketing and corporate strategy. It serves as the central interface between the market, customers, and sales. We offer you the opportunity to drive your own creative ideas forward in an innovative and agile environment. In the area of customer loyalty, the current focus is on further developing our customer portal (Meine Allianz) and customer loyalty program (Allianz Advantage Program). Drawing on experience from day-to-day operations as well as further analyses (customer needs/behavior, market, competition, etc.), you’ll help us develop, evaluate, and ultimately implement options for the further expansion and marketing of our customer portal.
Since 1890, Allianz has been committed to the security of our customers and employees as a leading global insurer, financial services provider, and asset manager. In addition, we are an outstanding employer: In 2025, Allianz in Germany was named a winner of the Great Place to Work “Germany’s Best Employers” award. Our employees are close to our hearts, and together we are creating a better world and future for ourselves and our customers.
Allianz Kunde und Markt GmbH puts customers at the center of its focus and uses this to develop strategies for growth, the further development of the German market, the exploration of new market opportunities, and the consistent delivery of customer delight. Become part of a team that combines knowledge of customers and markets with digitalization and modern technology. Let’s care for tomorrow.
The Allianz Group is one of the world’s leading insurance and asset management companies. We care about our employees, their goals, dreams, and challenges, which makes us a unique employer. Together, we create an environment where everyone feels supported and has the confidence to discover new things, grow, and shape a better future—for our customers and the world around us.
At Allianz, we stand for solidarity: We believe that a united world is a sustainable world, and we are consistently committed to equal opportunity for all. The foundation for this is our inclusive workplace, where both people and performance matter, and where we foster a culture based on integrity, fairness, inclusion, and trust.
Here's what you can expect from us as a Junior Marketing Manager for the "Meine Allianz" customer portal (m/f/d)
As part of your role, you’ll complete an independent research project and actively contribute to the company’s development. You’ll carry out your project in one of the following areas:
Online Marketing: You’ll help coordinate digital marketing initiatives (social media, newsletters, website) to engage users with the customer portal. In doing so, you’ll develop innovative strategies for existing and new online channels.
Campaign Management: You’ll further develop email and direct mail campaigns based on key metrics, launch new campaigns, and ensure step-by-step process automation. From the campaign concept through implementation and distribution to reporting, you’ll be the first point of contact.
Marketing Analytics: You’ll dive into the world of customer data and use your insights to drive key marketing decisions. You’ll use tools such as Excel and Adobe Analytics.
Sales Communication: You will develop and implement marketing and communication initiatives centered on the customer portal for the field sales team to optimally support customer engagement.
Digital Access: You’ll identify and manage initiatives to increase user numbers on “Meine Allianz” and expand digital consent. In doing so, you’ll coordinate across stakeholders, create reports, and derive recommendations for action.
What You'll Bring to the Role of Junior Marketing Manager for the "Meine Allianz" Customer Portal (m/f/d)
A degree in economics or communication studies, with a bachelor’s degree earned with very good grades.
Strong ability to think strategically, analytically, and conceptually.
Confident demeanor, strong communication skills, and the ability to present effectively.
A high degree of initiative and the ability to work well in a team.
Native-level German and very good English skills.
Very good knowledge of Excel, Word, and PowerPoint, as well as a strong aptitude for working with numbers.
Openness to creative and innovative solutions, as well as an enthusiasm for working with cutting-edge technologies such as artificial intelligence or internal ChatGPT.
Benefits
Health & Well-Being: A wide range of sports and wellness programs, as well as preventive measures, lay the foundation for your physical and mental health.
Compensation: In addition to competitive pay, you’ll receive a monthly transportation allowance of 30.00 EUR and a daily lunch allowance at our excellent employee restaurants.
Time & Flexibility: Our “New Ways of Working” model helps you achieve an even better work-life balance. We work flexibly, in a hybrid setting, remotely, and on-site.
Career Development: Comprehensive training opportunities, including access to LinkedIn Learning and Degreed, enable continuous professional development.