HENSOLDT - Innovations for a Safer World
HENSOLDT is a leading European high-tech company in the defense and security industry, headquartered in Taufkirchen near Munich. The company develops sensor solutions, electronics, and software for the air, land, sea, cyber, and space domains, helping armed forces around the world detect threats early and make informed operational decisions. Building on decades of experience in mission-critical sensor technology, HENSOLDT combines radar, optronics, electronics, and cyber capabilities with data-driven software and artificial intelligence.
In fiscal year 2025, HENSOLDT generated revenue of EUR 2.46 billion with approximately 9,500 employees. The company is listed on the Frankfurt Stock Exchange in the MDAX.
Communications & Marketing shapes how HENSOLDT is perceived and supports the company’s strategic development. Generative AI opens up new opportunities for us to make content, research processes, and workflows more effective, faster, and smarter.
Your tasks
In this newly created role, you will build and continuously develop GenAI capabilities across Communications & Marketing. You will combine a solid understanding of communications and marketing with practical GenAI expertise and translate business requirements into specific applications, workflows, and solutions.
This also includes establishing structured knowledge management for Communications & Marketing. Relevant information and approved sources must be organized and made accessible so that they can provide reliable context for GenAI applications.
You will collaborate across functions with Marketing, Communications, Brand, and the Events & Exhibitions department, as well as with IT, Data Protection, Legal, and Information Security.
Build and continuously develop GenAI capabilities and the tool landscape across Communications & Marketing
Identify, assess, and prioritize relevant GenAI use cases and turn successful approaches into scalable applications
Introduce and continuously develop a cross-functional GenAI platform for Communications & Marketing at HENSOLDT
Hands-on design and implementation of prompts, assistants, workflows, simple automations, and prototypes
Derive practical guidelines for Communications & Marketing from the Group-wide AI governance framework and represent the function’s specific requirements on the relevant Governance Board
Develop and deliver training and enablement programs for colleagues across Communications & Marketing—ranging from the fundamentals of prompting to advanced and agent-based workflows
Build collections of best practices, prompt libraries, use case playbooks, and formats for sharing knowledge within the function
Establish and continuously develop structured knowledge management for Communications & Marketing as the basis for reliable, context-aware GenAI applications
Advise teams on advanced GenAI applications and ensure quality, brand consistency, and content reliability
Monitor relevant technological developments and assess their potential applications within Communications & Marketing
Measure the adoption, productivity gains, impact, and maturity of the GenAI applications introduced
Your profile
A degree in communications or marketing, or an equivalent qualification
Several years of professional experience in communications, marketing, media, or a comparable field
Extensive practical experience with generative AI and a solid understanding of relevant applications in communications and marketing
Proficiency in using leading LLM applications and experience with prompt engineering, AI-supported workflows, assistants, or automations
Ability to translate business requirements into suitable technical solutions and independently implement initial applications or prototypes
Experience explaining new technologies, delivering training, or supporting change and implementation processes
Understanding of responsible AI use, data protection, information security, and the handling of sensitive information
Experience in knowledge management, content governance, or structuring large volumes of information would be an advantage
Strong communication and advisory skills, with enthusiasm for collaborating with a variety of different functions
A hands-on approach, strong conceptual skills, and a high degree of initiative and self-organization
Native-level German and business-fluent English
Benefits
Flexible working hours & work-life balance
Compensation & benefits
Personal & professional development
Work environment
Health & well-being
Mobility & sustainability