Our client is a leading international manufacturer of state-of-the-art production systems. As part of the transformation of industrial markets, the company is consistently expanding into new industries, applications, and customer segments. Going forward, marketing is expected to play a significantly stronger role as a value driver, both online and offline. As part of a multi-brand strategy, the goal is also to establish consistent positioning, rigorous processes, and a unified marketing organization.
The task:
* Leading, developing, and integrating the marketing team
* Overall responsibility for the strategic and operational direction
of marketing, including providing input to the executive team
* Developing and implementing a consistent marketing, branding, and
communications strategy
* Implementation of data-driven digital lead generation and
demand development, including CRM-supported lead management and
KPI-based monitoring
* Consistent establishment, harmonization, and optimization of
state-of-the-art processes, including the tool landscape
* Design, management, and tracking of integrated campaigns, digital
marketing initiatives, events, and lead generation activities
* Management of the marketing budget and consistent
stakeholder management
The Profile:
* A successfully completed degree with a focus on marketing,
communication, business administration, or a comparable
qualification
* Several years of marketing and leadership experience, ideally in
an international B2B environment involving products that require technical explanation
* In-depth expertise in brand positioning, campaign management,
digital marketing, and lead generation
* Ability to translate complex technical content into clear,
target-audience-appropriate, and distinctive marketing communications
*
* An entrepreneurial, analytical, and results-oriented
leader with strong interpersonal skills
* Fluency in German and English, as well as
willingness to travel internationally on a regular basis
Benefits
A key position offering significant strategic and operational autonomy
Active involvement in market-driven repositioning with a focus on growth
Long-term prospects in an innovative and globally oriented environment