We—the HUK-COBURG Insurance Group—are among the 10 largest insurance companies in Germany. Founded over 90 years ago, we now serve more than 13 million customers and are the leading insurer for private households and Germany’s largest auto insurer. It’s long been a tradition for us to offer more competitive rates than other insurers. Just like our reputation as an employer where YOU can grow and achieve your personal goals. With us, you can build an exciting career—with plenty of team spirit and a sense of togetherness. We—that’s over 10,000 of us, 770 job profiles, and 35 departments—come together to offer countless career opportunities. Full of chances, but also challenges. Show us what you can do and become who you want to be.
Here's what you can look forward to
Help coordinate and shape HUK24’s Marketing & Sales division in close collaboration with the Executive Board
Overall responsibility for the Cross-Selling & Customer Loyalty division, including marketing automation, personalization of customer journeys, and customer reactivation management
Leadership and development of the HUK24 Cross-Selling & Customer Loyalty team
Responsibility for cross-selling targets, KPIs, and performance management across all relevant (online) channels
(Data-driven) development and implementation of revenue-oriented CRM measures, including in the customer-facing area, to maximize customer potential
Analysis and efficient use of market, customer, and performance data for personalization and continuous optimization
Responsibility for the quality and accuracy of work results, as well as for achieving HUK24’s strategic vision from a CRM perspective
Your Profile
Degree in economics with a focus on business administration or business informatics and specialized expertise in marketing/CRM, or comparable training
Several years of leadership experience and accountability for results in digital marketing and sales; experience in data- and revenue-driven CRM is preferred
In-depth expertise in KPI-based management and performance-oriented marketing/CRM, as well as a strong affinity for e-commerce
Digital sales expertise with a proven track record in customer retention and re-engagement, ideally in the financial or insurance sector
Solid understanding of digital products and the ability to develop and optimize data- and revenue-driven customer journeys
Strong strategic, analytical, and entrepreneurial mindset
Excellent communication, persuasion, and conflict resolution skills at the management level
Benefits
Employer Benefits
Your Bonus on Top of Your Salary—13.3 months’ salary, performance-based compensation, mobility allowances, capital-forming benefits
Professional Development
Achieve Your Goals—Skills development programs, subsidies for self-directed learning, our own training center
Flexibility
Good work and a good life go hand in hand—the option to work from home or on the go for up to half of your monthly working hours
Work-Life Balance
Work when it suits you best—flexible working time models with flex time, 31.5 days of vacation, and Christmas and New Year’s Eve off
Career & Family
To ensure you feel at home with us, we create the right conditions—support for child care and vacation care, as well as caregiving for family members, and part-time leadership positions
Health & Well-being
When you’re doing well, we’re doing well—programs for exercise, nutrition, and mental health, plus subsidies for gym memberships and preventive health courses
Retirement Planning
Think about tomorrow today—company retirement plan
Employee Counseling
Sometimes it’s just good to get an outside perspective—employee counseling to support you through every stage of life
Company Bike
Cycle instead of drive—subsidies for your company bike