As a trusted service partner to HR departments at companies of all sizes and across all industries, we offer a full range of services in recruiting, HR marketing, HR communications, and employer branding. With a diverse team of specialists: Our media consulting ensures that job postings reach a wide audience and are precisely targeted to the right demographics; our IT team delivers innovative technical HR solutions; our recruitment consultants search for and find qualified candidates; and our creative team, working alongside strategic campaign planning, ensures a cohesive employer brand and maximum visibility in the candidate market. Come discover our relaxed agency atmosphere and grow through a variety of tasks alongside over 270 colleagues.
We are part of the Power People Group, a corporate group headquartered in Karben near Frankfurt am Main that specializes in 360° HR marketing and recruiting and unites five strong brands: Personalwerk, the specialized agency for job postings; the employer branding agency GRAPEVINE; the HR consulting firm Kraft von Wantoch; the software house DMK E-Business; and our in-house job board jobsintown.de. In addition, there is our holding company and internal service provider, Kraft-Werke GmbH. Together, we are shaping the future of HR marketing: creatively, data-driven, and digitally.
Your Responsibilities in Detail
Strategic Marketing Planning:
You will develop and manage comprehensive marketing strategies that support our business goals and strengthen the visibility of our brands over the long term.
Content and Campaign Management:
Your primary focus will be on planning, creating, and coordinating targeted content—whether in the form of text, images, graphics, or video. Particular emphasis is placed on our website and social media platforms such as LinkedIn.
Brand Positioning and Image Building:
Through your dedication, you’ll strengthen our company’s image and reputation and help position our brands effectively in the market.
Social Media Management:
You’ll create creative content for LinkedIn, TikTok, and Instagram and serve as the public face of our corporate group on social media.
SEO/SEA Management:
Using targeted strategies, you’ll develop and implement search engine optimization concepts and run effective SEA campaigns for our target audience.
Internal and External Communication:
Through clear and consistent internal communication, you ensure smooth processes and develop newsletters and other communication tools that effectively reach our target audiences.
Cross-Media Responsibility:
The creation and design of our marketing materials, sales documents, and digital and physical advertising materials are in your hands, and you’ll oversee them with creativity and precision.
Your Profile
You have extensive experience in strategic marketing, ideally in the digital environment, and apply your knowledge independently, creatively, and in a goal-oriented manner.
You have practical knowledge of content creation, campaign management, and performance marketing, and you confidently apply this knowledge when independently planning, implementing, and optimizing initiatives.
You are comfortable using popular social media platforms such as Instagram, TikTok, and LinkedIn, and actively use them for strategic brand and content positioning—you also present yourself confidently on camera.
You understand how to tailor relevant content to specific target audiences and distribute it via the appropriate platforms, and you actively contribute to building and further developing a sustainable online presence.
Your approach is data-driven, with the ability to independently analyze campaign and content performance and derive well-founded optimization measures from these insights.
You have experience in SEO and SEA optimization and confidently use standard tools to continuously improve reach, visibility, and performance.
Benefits
An exciting AND secure job in a diverse industry with long-term prospects
Personalized development opportunities
Comprehensive onboarding: Intensive “on-the-job” training
30 days of vacation—plus December 24 and December 31 off
A healthy work-life balance thanks to flexible flex time
Work-from-home option (hybrid model)
Subsidy for personal office equipment, computer glasses, and economics courses
JobRad bike leasing: Your company bike for your commute and leisure time
Free drinks and parking
Dynamic agency life with a diverse, friendly team, a laid-back work atmosphere, and plenty of creative freedom
Top-of-the-line, state-of-the-art facilities: ergonomic workstations, air conditioning in all rooms—and for your breaks, not just a coffee kitchen, but also a foosball table and our rooftop terrace with the most beautiful view of Frankfurt that Karben has to offer!
Regular team and company events