Your Responsibilities
- Providing professional and disciplinary leadership and fostering the growth of the marketing team
- Development and implementation of a comprehensive marketing strategy for our B2B target audiences
- Strategic and operational management of online marketing, SEO/SEA, content marketing, email marketing, and lead generation
- Responsibility for Google Ads, SEO initiatives, marketing automation, and digital campaigns
- Introduction and further development of AI-powered marketing solutions, as well as the establishment of efficient, automated marketing processes
- Analysis of relevant KPIs, as well as the preparation of reports and recommendations for executive management
- Management of external agencies, service providers, and media partners
- Close collaboration with sales, product management, and executive management
- Responsibility for marketing budgets and performance monitoring of all initiatives
- Ensuring a consistent brand presence across all channels
Your Qualifications
- A successfully completed degree in marketing, business administration, communications, or a comparable qualification
- Several years of professional experience in marketing, ideally in a B2B retail environment
- Initial leadership experience (team or projects)
- Enthusiasm for digital technologies and innovations
- Ability to actively shape change and inspire employees to embrace new approaches
- In-depth knowledge of SEO, SEA, Google Ads, Analytics, content marketing, and email marketing
- A strong hands-on mindset with a willingness to take on operational responsibilities
- Experience in the practical application of modern AI tools for creating, analyzing, and optimizing marketing initiatives
- Proficiency in working with marketing metrics, budgets, and performance analyses
- A structured, pragmatic, and solution-oriented approach to work
- Entrepreneurial mindset and a high degree of self-initiative
- Strong communication skills, assertiveness, and a sense of responsibility
Benefits
- A leadership role with significant autonomy
- The freedom to actively introduce and apply AI-powered tools and methodologies in marketing
- Direct reporting line to senior management and short decision-making processes
- A motivated team and an open corporate culture
- State-of-the-art technical equipment and a professional work environment
- A successful, growing company with over 35 years of experience and a clear focus on growth
- Long-term prospects and opportunities for professional development