Your Responsibilities
Providing professional and disciplinary leadership and fostering the growth of the marketing team
Developing and implementing a holistic marketing strategy for our B2B target audiences
Strategic and operational management of online marketing, SEO/SEA, content marketing, email marketing, and lead generation.
Responsibility for Google Ads, SEO measures, marketing automation, and digital campaigns
Introduction and further development of AI-powered marketing solutions, as well as the establishment of efficient, automated marketing processes
Analysis of relevant KPIs, as well as the preparation of reports and recommendations for executive management
Management of external agencies, service providers, and media partners
Close collaboration with sales, product management, and executive management
Responsibility for marketing budgets and performance monitoring of all initiatives
Ensuring a consistent brand presence across all channels
Your Profile
A successfully completed degree in marketing, business administration, communications, or a comparable qualification
Several years of professional experience in marketing, ideally in a B2B retail environment
Initial leadership experience (team or projects)
Enthusiasm for digital technologies and innovations
Ability to actively shape change and inspire employees to embrace new approaches
In-depth knowledge of SEO, SEA, Google Ads, Analytics, content marketing, and email marketing
A strong hands-on mindset with a willingness to take on operational responsibilities
Experience in the practical application of modern AI tools for creating, analyzing, and optimizing marketing initiatives
Proficiency in working with marketing metrics, budgets, and performance analyses
A structured, pragmatic, and solution-oriented approach to work
Entrepreneurial mindset and a high degree of self-initiative
Strong communication skills, assertiveness, and a sense of responsibility
Benefits
A leadership position with significant responsibility and creative freedom
The freedom to actively introduce and apply AI-powered tools and methodologies in marketing
Direct reporting to senior management and quick decision-making processes
A motivated team and an open corporate culture
State-of-the-art technical equipment and a professional work environment
A successful, growing company with over 35 years of experience and a clear focus on growth
Long-term prospects and opportunities for professional development