Find your professional home with us. With over 1.8 million individual and business customers, VGH is the largest regional insurer in Lower Saxony. Recognized multiple times as a top employer, we offer you exciting responsibilities, great opportunities for growth, and a secure job.
Your responsibilities:
Strategic planning and management of all digital media channels (e.g., paid social, display, SEA, video, native advertising)
Close collaboration and consultation with our media agency on concept development, budget allocation, and campaign optimization
Integration of digital initiatives into an overarching, cross-media master media plan
Alignment of digital strategies with traditional media channels (OoH, ATV, radio, print)
Analysis, monitoring, and performance evaluation of all digital campaigns
Deriving data-driven optimization recommendations
Budget planning and control
Further development of our digital media strategy and identification of new channels and trends
Your Profile:
Bachelor’s degree in marketing, media, communication, or a comparable field
Several years of experience in online marketing or at a media agency
In-depth knowledge of digital media planning and performance marketing
Understanding of cross-media dynamics and integrated communication strategies
Analytical thinking and a strong aptitude for numbers
Experience working with common ad and tracking systems
A structured, independent work style
Strong communication skills and the ability to work well in a team
Benefits
Partial remote work (60%)
Attractive compensation package equivalent to 14.25 months’ salary
Membership in Hansefit and a wide range of company sports programs
Flexible work schedules with no core hours
Comprehensive training and professional development opportunities
Excellent company cafeteria
Financial subsidy for the Deutschland-Ticket
Company pension plan and capital-forming benefits
Option to convert special payments into time off
Bicycle leasing
Discounted insurance rates