The ADAC Südbayern e.V. regional club was founded in 1905. Today, approximately 400 employees work at our 17 offices in Southern Bavaria. Here, we handle matters related to mobility, travel and vacations, insurance, and, of course, ADAC membership.
Your Responsibilities
Are you passionate about both motorsports and communications? Then play an active role in shaping the public perception of motorsports at ADAC South Bavaria. As a PR & Communications Manager for Motorsports Communications, you’ll serve as the communication liaison between our Local Clubs, Youth, and Sports department, our local clubs, media representatives, and internal stakeholders. You’ll ensure that motorsports stories, projects, and events reach the right target audiences—through both traditional media and digital channels.
Your responsibilities will include, in particular:
Planning, managing, and further developing ADAC South Bavaria’s motorsports communications across various communication channels
Press and public relations work related to ADAC Südbayern e.V.’s motorsports events, racing series, and projects
Establishing and maintaining contacts with media representatives and further developing our media network
Providing editorial support for publications and printed materials such as program booklets, inserts, and annual reports
Drafting welcoming remarks and speeches for volunteer leadership
Managing and further developing our social media channels in the motorsports sector
Creating content tailored to specific target audiences for social media, websites, newsletters, and other digital and traditional communication channels
Developing and implementing traditional marketing measures as well as (media) partnerships
Providing on-site support for relevant motorsports events
Supporting communication with ADAC local clubs
Close collaboration and technical coordination with the Local Clubs, Youth, and Sports Department
Your Profile
A successfully completed degree or vocational training in journalism, communication, media, public relations, or a related field
Several years of professional experience at an agency, company, association, or editorial office, ideally with a motorsports background
Enthusiasm and passion for (regional) motorsports
Ideally, knowledge of the structures of motorsports clubs and associations, or a willingness to familiarize yourself with these structures
Broad-based communication expertise in PR and editorial work, social media, online communication, and marketing fundamentals, as well as an understanding of how various communication channels function
Strong writing skills, a passion for editorial work, and experience creating content tailored to specific audiences for various channels
Very good knowledge of the various social media channels and their specific features
Good proficiency in Adobe Photoshop and InDesign, as well as a keen eye for graphics and design
At least a basic understanding of video production and editing (Adobe Premiere)
Creativity and cross-media thinking
A structured and reliable work style with a high degree of initiative
Strong communication skills, the ability to work well in a team, and a confident demeanor when interacting with internal and external contacts
High flexibility and willingness to occasionally attend events, including in the evenings or on weekends
Class B driver’s license
Benefits
Attractive Compensation - We offer attractive compensation as well as special payments, such as a Christmas bonus and vacation pay
Professional Development - Our employees are our top priority. That’s why we provide training to ensure you never stop growing
Health Benefits - We place a high priority on health management. Our health management begins with an ergonomic and safe workplace design. Our various health benefits and company sports programs also help ensure that you stay fit. We subsidize various sports programs, health days, and health campaigns, and we also offer the JobRad program
Employee discounts—In addition to discounts on ADAC’s own services (membership, insurance, credit cards, benefits program, vehicle inspections), as an ADAC employee, you can also take advantage of discounts from our partners. For example, you’ll save on travel bookings or car rentals from various providers
Childcare subsidy—We subsidize your childcare costs so you can easily balance family and work
Convenient Location—No matter how you commute to work, your workplace is easily accessible by car (free underground parking for employees), bicycle, and public transportation