Advantest Europe GmbH

Product Marketing Manager (m/f/d)

Böblingen
Marketing, Marketing, PR, Advertising
Full-time
Active since: 10.07.2026

IoT, 5G, and Artificial Intelligence. Unthinkable without us. More than half of all microchips produced worldwide first pass through our hands. As the global market leader in automated test systems for the semiconductor industry, we help the world achieve digital transformation, empower our customers to shape the future, and offer you exciting jobs designed for pioneers.

Your Responsibilities

  • As a Product Marketing Manager, you will
  • Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions
  • Shape the SiConic platform strategy by combining customer insights, market trends, and business impact (including ROI considerations)
  • Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements
  • Define and communicate competitive positioning and value propositions for SiConic solutions
  • Represent Product Marketing in cross-functional development teams, ensuring alignment between market needs and product implementation, developing a compelling business case and pricing strategy, and leading customer validation
  • Develop launch strategies for new solutions in close collaboration with Sales and Business Development
  • Advise senior management on market trends, customer validation strategies, and new application opportunities
  • Establish and manage strategic ecosystem partnerships to enable differentiated end-to-end solutions

Your Qualifications

  • Required Qualifications:
  • Bachelor’s degree in Electrical Engineering, Computer Science (or equivalent)
  • Several years of experience in silicon validation or testing and/or years of experience in marketing or product management (or equivalent)
  • In-depth understanding of electronic solutions (hardware/software) and their development processes and tools
  • Proven track record of customer engagement—expanding into new market segments and user groups
  • A “win-at-all-costs” attitude—often requiring hands-on problem-solving
  • A structured approach to problem analysis and problem-solving
  • Excellent interpersonal skills for working in a cross-functional and global environment
  • Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.
  • Fluent English skills combined with an interest in travel (approx. 20%) to maintain relationships with customers and other Advantest sites in Asia, the U.S., and Europe.
  • Preferred Qualifications:
  • Relevant experience in the semiconductor industry
  • Experience with semiconductors, EDA, design, design verification, silicon validation, test and measurement, or semiconductor manufacturing processes
  • Experience in strategic planning
  • Leadership in cross-functional teams
  • Fluent German language skills

Benefits

  • Flexibility
  • Benefits
  • Development
  • Fitness
  • Security
  • Flexible and trust-based working hours, 30 vacation days + option for additional vacation days, remote work, individual part-time arrangements, and programs for extended periods of absence
  • Competitive salary, share in Advantest’s success through our exceptionally attractive bonus program as well as numerous subsidies, discounts, and benefits (e.g., bike leasing)
  • Structured onboarding programs and mentoring, development discussions, technical and soft skills training, language courses, and knowledge sessions
  • Ergonomic work environment, sports and fitness options and events (e.g., Global Challenge) as well as health days
  • Attractive company pension plan, comprehensive insurance coverage, and support in emergency situations
Apply now
Additional job locations
71034
Entry date
immediately
Contract tye
Full-time
Salary
No specification