What this job offers:
Overall responsibility for the soccer category’s marketing strategy—from vision to measurable execution
Development and management of integrated, cross-channel campaigns with a clear focus on brand building and performance
Lead a high-performing, cross-functional marketing team with a clear commitment to excellence, accountability, and speed
Driver of change and transformation—further developing structures, processes, and mindset within the team and beyond
Responsibility for the marketing budget as well as establishing, managing, and further developing strategic partnerships
Central role in group-wide marketing integration and close collaboration with Commercial, Digital, Procurement, and Brand
Continuous optimization of marketing performance based on KPIs, data, and customer insights
Actively developing a customer-centric, data-driven marketing organization
Establishing scalable structures and implementing modern marketing standards and tools
Please bring the following:
At least 8–10 years of experience in marketing, with a proven track record of success in brand building and scaling growth
Bachelor’s or master’s degree in marketing, with experience in brand marketing, sports marketing, or sports business
Proven experience as a growth driver—not just as a marketer: Several years of responsibility for significant revenue growth (e.g., >100 million EUR in category or e-commerce revenue), experience scaling international consumer businesses, and experience building new growth drivers and business models
In-depth understanding of the soccer economy: Not only established brands, but also the creator economy, grassroots sports, gaming & esports, Twitch, TikTok, and YouTube, transfer cycles, and various soccer communities
Proven experience with community-led growth: Hands-on experience building communities, creator networks, influencer and ambassador programs, as well as membership and CRM communities
AI-Native Marketing Leadership: Proven experience in advancing and transforming marketing using AI—from content, video, and image generation to prompt engineering, marketing automation, and agent-based AI
Strong commercial acumen: The ability to analyze and evaluate market trends like an investor—based on search data, social listening, trend forecasting, and predictive analytics
Strong cross-functional skills in procurement: An understanding of how buyers think and act—ideally complemented by personal experience in category management, product assortment development, and demand forecasting
Leadership expertise in data and technology: Proficiency in working with CDPs, CRM systems, marketing automation, attribution, dashboards, and modern AI platforms
Experience in organizational development: Proven success in refining processes, roles, and operating models; breaking down silos; and steering transformation processes
Entrepreneurial mindset at the executive level: Confident decision-making regarding ROI, investments, resources, make-or-buy decisions, and scaling
International leadership experience: Leading international teams, collaborating with C-level brand partners, as well as excellent English skills and strong intercultural competence in a European context
You bring a visionary and action-oriented personality with an entrepreneurial mindset, a genuine enthusiasm for technology and AI, a high capacity for learning, and an outstanding network in the world of brands, creators, and soccer clubs.
Benefits
A strong, ambitious team that wants to make a difference together with passion, energy, and genuine team spirit
The opportunity to combine your enthusiasm for football and marketing at the highest level and to actively shape the future
Genuine creative freedom and the chance to shape structures, processes, and strategies for the long term
Work for the market leader in the soccer industry—with the opportunity to drive innovation and actively help shape the market
International collaboration with leading brands and partners in the sports industry
Long-term career prospects as well as projects with strategic relevance and visible impact
Attractive employee benefits, including discounts on our product range and partner offers
Company pension plan for your long-term financial security
JobRad bike leasing for more flexibility and sustainability in your daily life