SONAX GmbH is the market leader in automotive care products in Germany and one of the leading international companies in this sector. The brand is represented in 110 countries worldwide. The product line includes paint care products, products for manual interior and exterior vehicle cleaning, automotive care products for the winter season, and bicycle care products. Specialty products for commercial vehicle cleaning, for industrial and workshop use, automated car care in car washes, and cleaning and care products for use in professional vehicle detailing round out the product range. SONAX GmbH is a subsidiary of the Hoffmann Group.
Your Responsibilities
- Provide professional leadership for the marketing communications team (7 employees) covering social media, the website, content creation, and campaign and media planning
- Defining strategic goals in collaboration with the team leads of the other marketing teams and the head of the Marketing department
- Deriving requirements from the strategic goals and prioritizing these requirements in a team backlog
- Strategic planning of cross-media marketing and sales campaigns tailored to specific target audiences
- Developing unique marketing communication strategies to strengthen brand identity and increase customer loyalty
- Close coordination with the Head of Marketing, three other marketing teams, other departments, and external partners to ensure a consistent communication strategy
- Planning and monitoring the budget for marketing activities
- Measuring the success of marketing activities and deriving recommendations for action
Your Qualifications
- A successfully completed degree in economics, preferably with a focus on marketing/communications
- Several years of professional experience with managerial responsibility in the field of marketing communications
- An empathetic approach to leadership, with the ability to inspire a team, strengthen collaboration, and foster professional growth
- A strategic mindset to manage marketing initiatives in a sustainable and goal-oriented manner
- Comprehensive knowledge in the areas of social media, website/SEO, and campaign management
- Creativity and an agile mindset, combined with a strong understanding of “love brand” marketing approaches
- Communication and presentation skills to confidently present concepts and strategies to various target audiences
- An affinity for new technologies and innovations in the marketing landscape
Benefits
- 30 vacation days plus 3 additional vacation days
- Training and Continuing Education
- Accessibility
- Company pension plan
- Company physician
- Company cell phone
- Company laptop
- Flexible work hours
- Health initiatives
- Good public transportation access
- Jobrad
- Cafeteria
- Employee events
- Employee discounts
- Remote work
- Parking
- Vacation pay, Christmas bonus, anniversary bonuses
- Capital-forming benefits