SONAX GmbH is the market leader in automotive care products in Germany and one of the leading international companies in this sector. The brand is represented in 110 countries worldwide. The product line includes paint care products, products for manual interior and exterior vehicle cleaning, automotive care products for the winter season, and bicycle care products. Specialty products for commercial vehicle cleaning, for industrial and workshop use, automated car care in car washes, and cleaning and care products for use in professional vehicle detailing round out the product range. SONAX GmbH is a subsidiary of the Hoffmann Group.
What can you expect?
Providing professional leadership for the marketing communications team (7 employees) in the areas of social media, the website, content creation, and campaign and media planning
Defining strategic goals in collaboration with the team leads of the other marketing teams and the head of the marketing department
Deriving requirements from the strategic goals and prioritizing these requirements in a team backlog
Strategic planning of cross-media marketing and sales campaigns tailored to different target audiences
Developing unique marketing communication strategies to strengthen brand identity and increase customer loyalty
Close coordination with the Head of Marketing, three other marketing teams, other departments, and external partners to ensure a consistent communication strategy
Planning and monitoring the budget for marketing activities
Measuring the success of marketing activities and deriving recommendations for action
What do you bring to the table?
A successfully completed degree in economics, preferably with a focus on marketing/communication
Several years of professional experience with managerial responsibility in the field of marketing communications
An empathetic leadership style with the ability to inspire a team, foster collaboration, and help them grow professionally
A strategic mindset to manage marketing initiatives in a sustainable and goal-oriented manner
Comprehensive knowledge in the areas of social media, websites/SEO, and campaign management
Creativity and an agile mindset, combined with a strong understanding of “love brand” marketing approaches
Communication and presentation skills to confidently present concepts and strategies to various target audiences
An affinity for new technologies and innovations in the marketing landscape
Benefits
30 days of vacation plus 3 additional vacation days
Training and professional development
Accessibility
Company pension plan
Company physician
Company cell phone
Company laptop
Flexible work hours
Health and wellness programs
Good public transportation access
Jobrad
Cafeteria
Employee events
Employee discounts
Remote work
Parking
Vacation pay, Christmas bonus, anniversary bonuses
Capital-forming benefits