We are currently seeking an experienced Tracking Consultant (all genders) for Mediaplus Performance, part of the Serviceplan Group, at our Munich office .
You’ll serve as the central technical liaison between marketing, development, and UX, ensuring that tracking concepts are carefully planned, implemented, and continuously optimized. In this role, you’ll work closely with our Data & Tracking Team as well as directly with our clients, advising them on tracking strategies, measurement concepts, and ensuring high data quality.
What you can expect from us:
- Planning, implementation, and continuous optimization of tracking concepts for web and app platforms
- Setup, management, and error analysis in Google Tag Manager (GTM)
- Configuration, analysis, and further development of Google Analytics 4 (GA4) properties and custom events
- Implementation of Consent Management Platforms (CMP) and Server-Side Tracking (SST)
- Ensuring high data quality and consistency across all reports and data sources
- Supporting conversion optimization through data-driven analyses and actionable recommendations
- Close collaboration with marketing, development, and UX teams to implement tracking requirements both technically and strategically
- Documenting tracking setups and creating training materials for internal teams
- Advising clients on tracking topics, measurement concepts, and data-driven strategies
What we expect from you:
- Several years of experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM), as well as a solid understanding of web tracking, conversion tracking, and event measurement
- Experience with data layer concepts. Basic knowledge of JavaScript and, ideally, HTML and CSS is a plus
- Knowledge of Consent Management Platforms (CMP), data protection (GDPR), and server-side tracking is desirable
- An analytical mindset, high standards for quality, and a meticulous and structured approach to work
- Experience collaborating with interdisciplinary teams and advising clients on technical and data-driven issues
- Excellent written and spoken German and English skills
What we offer you:
- Onboarding: Welcome session, onboarding day, personalized mentoring, and (digital) onboarding sessions—we’ll ensure you get off to the perfect start.
- Professional Development: Your growth is important to us. Whether through our internal Campus professional development program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching sessions—we’ll keep you up to date.
- Flexibility: With flexible work hours, remote work options, and job-sharing models, you can tailor your career to your life—not the other way around.
- Fun: When you’re working, you need to take a break now and then. Whether it’s partying or working out—with our regular after-work events and agency-sponsored fitness programs, you’ll have plenty of opportunities.
- Sports: Anextensive sports program, plus mobility options through agency-provided bicycles and e-bikes/e-bike leasing.
- Accessibility: Our modern office in Munich’s creative district is easily accessible thanks to its prime location.
- Internationality: As an internationally active agency group, we offer you the opportunity to network and exchange ideas with colleagues from a wide variety of disciplines around the world.