Head of CRM (m/f/d)
Kumhausen | Full-time | Permanent position
Become part of our team
You want to make a difference, be needed and appreciated?
Welcome to LaVita. over 200 employees work with passion for the health of our customers.
Is there anything better? For more than 25 years, we have focused on one product: our micronutrient concentrate.
As Head of CRM, you will assume strategic and operational responsibility for our customer relationship management. Data-based segmentation and personalization form the basis of this. Your goal: a holistic, cross-channel CRM system that accompanies, inspires and sustainably activates our customers from the first contact to long-term loyalty.
Your tasks
- Developing and implementing a holistic CRM strategy along the customer journey
- Conception, testing and roll-out of onboarding, activation and customer loyalty measures
- Managing and developing our central CRM channels: email, WhatsApp, LaVita app, online customer account, social media and print mailings
- Development of data-driven campaign logic, segmentation, personalization and automation
- Continuous monitoring, reporting and derivation of optimization measures (KPIs such as CLV, engagement, etc.)
- Close collaboration with copywriters, creatives and developers
- Responsibility for CRM tools, systems and processes
- Direct reporting line to the CMO
Your qualifications
- Several years of experience in CRM, lifecycle marketing or dialog marketing - ideally in a high-growth D2C environment
- Proven success in building and scaling CRM measures and customer loyalty programs
- Strong analytical understanding and experience with relevant KPIs and testing methods (A/B testing, cohort analyses, etc.)
- Experience with CRM and marketing automation tools
- Strategic thinking paired with a hands-on mentality
- Strong communication and teamwork skills
- Very good understanding of content, storytelling and user-centered approach
- German at native speaker level, very good English skills
Our benefits
- Daily free meals in the LaVita restaurant and throughout the company
- Tax-free benefits in kind in the form of a voucher card or company health insurance
- Company pension scheme
- Childcare allowance
- Job bike
- Extensive opportunities for professional development
- Team events and company parties
- LaVita in the fridge for free use during working hours
What we offer you
- A permanent position with attractive remuneration
- An open and friendly culture in an ambitious family business
- Office First - creativity thrives on cooperation
- Plenty of scope for creativity and development, short decision-making processes
- An experienced and well-coordinated marketing team with internal experts in all necessary disciplines (conception, text, creation, video, development, etc.)
- Beautiful premises, modern equipment (either PC or Mac)
Your contact person
Teresa Schmid (Head of HR)
If you have any questions, please call us at any timeon+49 (0)871 / 972 17-13orby e-mailviabewerbung@lavita.dewithus.
about us
LaVita is a family business with heart and mind. For us, everything revolves around the topic of nutrition. Our micronutrient concentrate is a composition of over 70 plant-based ingredients, supplemented with valuable vitamins and trace elements, and helps people to optimize their daily diet.
We put one hundred percent passion and dedication into our product. We work for the health of our customers. Their trust and enthusiasm for LaVita is what drives us. Every day.
With us, you are right in the middle of things and contribute to the big picture with your skills and passion. Here you can surpass yourself and your ideas will always find a sympathetic ear.
At LaVita, you make a difference. And that's what makes the difference.