about us
Reimo Reisemobil-Center GmbH is a family-owned company and has been your specialist for camper vans, motorhomes, caravans and camping accessories for over 45 years. We offer our customers from over 70 countries one of the largest and most innovative product ranges with over 24,000 products. With over 270 employees in Weiterstadt near Darmstadt and colleagues in 6 countries, we are always close to our customers and the market. We contribute our know-how and our passion for our customers.
For our location in Weiterstadt (near Darmstadt) we are looking for a Digital Marketing SEO Specialist (m/f/d).
Digital Marketing SEO Specialist (m/f/d)
Administration | Experienced professionals | 64331 Weiterstadt
Tasks
SEO and website performance
- On-page SEO optimization on website pages, category pages and product detail pages, including headings, metadata, internal linking and basic HTML adjustments.
- Keyword research and clustering with Sistrix, Google Ads Keyword Planner and AI-powered workflows as well as maintenance of keyword maps aligned with product categories, brands and editorial priorities.
- Definition of target keyword sets for strategic categories, brands, seasonal topics and blog content potential.
- monitoring crawlability, indexing and technical SEO issues with Screaming Frog and similar tools and preparing actionable recommendations for implementation.
- Tracking and reporting of SEO and website performance KPIs via Google Search Console, Google Analytics and etracker, including organic traffic, rankings, CTR, landing page performance and funnel behavior.
- Management and audit of SEO and GEO elements such as title tags, meta descriptions, hreflang and structured data in coordination with internal stakeholders or external partners.
E-commerce and product content
- Writing SEO-oriented product descriptions and technical product texts for the web store with a balanced focus on findability, technical accuracy and conversion relevance.
- Sound understanding of e-commerce basics such as catalog structure, filter logic, product hierarchy, user intention and conversion-oriented page design.
- Maintenance and enrichment of product content in PIM systems and organization of digital assets in DAM systems to ensure consistency, completeness and efficient content processes.
- Optimization of product and editorial images for web use through compression, naming conventions, alt texts and asset preparation to support page performance and user-friendliness.
Content, social media and campaign support
- Creating SEO-focused blog articles and editorial content to support category growth, customer communications and seasonal sales priorities.
- Writing SEO-focused copy for social media channels - Facebook, Instagram, Pinterest and YouTube - adapting tone and format to each platform while maintaining brand consistency.
- Support with campaign follow-up for e-commerce-linked advertising measures, ensuring alignment between keywords, landing pages, ad message and customer journey phases.
- Contributing to customer journey analysis by identifying content gaps, abandonment points and optimization potential along the path from discovery to purchase.
AI, tools and collaboration
- Intensive use of AI tools to accelerate keyword analysis, content ideation, copywriting, metadata creation and optimization workflows while taking responsibility for quality assurance and factual accuracy.
- Apply basic graphics editing using Canva, Adobe Photoshop or Adobe Illustrator to prepare visual assets for web and social media.
- Collaborate with digital, e-commerce, product and agency partners and clearly document keyword maps, SEO rules, naming conventions and content standards for ongoing use.
- Coordinating external agencies and freelancers in paid and organic channels, including briefings, timelines and quality control on behalf of the digital department.
- Independent completion of assigned tasks with a high degree of autonomy - independent workload management without hidden dependencies towards other departments or stakeholders.
Profile
- 1-3 years of professional experience in digital marketing, SEO, content or e-commerce.
- Practical experience with Sistrix, Screaming Frog, Google Search Console, Google Analytics and ideally etracker.
- Good understanding of keyword strategy, on-page SEO and SEO content writing for informational and transactional sites.
- Familiarity with PIM and/or DAM platforms and confident working with product information and digital assets in structured systems.
- Basic knowledge of HTML and practical understanding of content management in CMS or webshop environments.
- Strong writing skills in German and/or English with the ability to create clear, structured and search-oriented content.
- Confident using AI-powered tools with a critical attitude towards quality assurance, brand consistency and content accuracy.
- Basic visual editing skills and a flair for content presentation and digital usability.
- Structured, detail-oriented way of working with comfort in working with data, recurring processes and measurable KPIs.
What we offer
- Open, appreciative working atmosphere with flat hierarchies
- Flexible working hours and one day of home office per week
- Modern workplace and plenty of creative freedom for your ideas
- As a family-run company, we value our employees - we reward their commitment with fair pay, including Christmas and vacation bonuses and 30 days' vacation
- Room for your personal development
- Long-term prospects and a secure job in an exciting environment
- Company pension scheme and supplementary health insurance (depending on length of service)
- JobRad leasing as an attractive additional offer
- Good accessibility in the Rhine-Main area including free parking spaces
Will you join us on our journey together?
We look forward to receiving your online application.
Contact person
Tilo Fischer
HR Manager
T: +4961508662153
Reimo Reisemobil-Center GmbH
Am Rotböll 17-19
64331 Weiterstadt
www.reimo.com