Head of Online Marketing & Growth (m/f/d)
Kumhausen | Full-time | Permanent position
Become part of our team
You want to make a difference, be needed and appreciated?
Welcome to LaVita. over 200 employees work with passion for the health of our customers.
Is there anything better? For more than 25 years, we have focused on one product: our micronutrient concentrate.
As Head of Online Marketing & Growth , you will be responsible for the further development and digital staging of our strong and established brand across all relevant digital channels. You ensure that performance, brand management and customer experience work together perfectly - with the aim of achieving sustainable growth and taking the brand to the next level digitally.
You orchestrate media budgets, develop scalable, brand-compliant strategies and ensure that our brand can be experienced consistently, with high quality and impact across all digital touchpoints. Together with your team and in close collaboration with Brand, Creative, CRM and Development, you will actively shape LaVita's digital presence. You think marketing not only in terms of channels and KPIs, but also understand how to make a strong brand consistent, relevant and effective in the digital space. In this role, you will report directly to the CMO.
Your tasks
- Developing and implementing a holistic online marketing and growth strategy for an established, strong brand
- Implementation of brand-compliant digital communication and staging across all relevant channels
- Strategic management and optimization of SEO, SEA, social media and performance channels, in particular
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- Google (Search, Shopping, YouTube)
- Meta (Facebook, Instagram)
- TikTok
- Display & programmatic
- other paid and possibly owned channels
- Orchestration of brand and performance campaigns to maximize both brand strength and sustainable growth
- Budget responsibility and performance controlling (ROAS, aMER, CAC, CLV etc.)
- Data-driven scaling of existing channels and identification of new growth areas
- Establishment and continuous optimization of scalable processes, quality standards and reporting structures
- Management, coaching and further development of the online marketing team
- Close collaboration with the creative team, brand management, CRM and developers
- Continuous market, trend and competition analysis with a view to brand positioning and growth potential
Your qualifications
- At least 8-10 years of experience in online or performance marketing, ideally in the D2C or e-commerce environment
- Strong brand understanding and experience in strategically developing an established brand on digital channels and presenting it in a high-quality way
- Very good understanding of the interplay between brand building and performance marketing
- In-depth knowledge of the MarTech landscape, relevant tools and current developments in digital marketing
- Experience in managing digital marketing activities and handling larger media budgets
- Proven leadership experience with clear responsibility for results
- Strong data-driven approach and very good understanding of tracking, attribution and marketing analytics
- Strategic mindset paired with operational implementation strength
- High affinity for numbers and an entrepreneurial mindset
Our benefits
- Free meals every day in the LaVita restaurant and throughout the company
- Tax-free benefits in kind in the form of a voucher card or company health insurance
- Company pension scheme
- Childcare allowance
- Job bike
- Extensive opportunities for professional development
- Team events and company parties
- LaVita in the fridge for free use during working hours
What we offer you
- A permanent position with attractive remuneration
- An open and friendly culture in an ambitious family business
- Office First - creativity thrives on cooperation
- Plenty of scope for creativity and development, short decision-making processes
- An experienced and well-coordinated marketing team with internal experts in all necessary disciplines (conception, text, creation, video, development, etc.)
- Beautiful premises, modern equipment (either PC or Mac)
Your contact person
Teresa Schmid (Head of HR)
If you have any questions, please call us at any timeon+49 (0)871 / 972 17-13orby e-mailviabewerbung@lavita.dewithus.
about us
LaVita is a family business with heart and mind. We are all about nutrition. Our micronutrient concentrate is a composition of over 70 plant-based ingredients, supplemented with valuable vitamins and trace elements, and helps people to optimize their daily diet.
We put one hundred percent passion and dedication into our product. We work for the health of our customers. Their trust and enthusiasm for LaVita is what drives us. Every day.
With us, you are right in the middle of things and contribute to the big picture with your skills and passion. Here you can surpass yourself and your ideas will always find a sympathetic ear.
At LaVita, you make a difference. And that's what makes the difference.