Senior Creative Manager (m/f/d)
Hamburg | Full-time | Immediate start | Permanent position
DIETZ GROUP – SHAPING LIFE
As a specialist in rehabilitation products, the DIETZ GROUP offers high-quality, highly functional, and ergonomic solutions for rehabilitation and care, thereby enabling people with disabilities to manage their daily lives 24/7. Thanks to a deep understanding of the market and patient needs, customized solutions can also be provided in the areas of electric mobility, active wheelchairs, and XXL-sized equipment, tailored to individual needs.
The product portfolio includes manual and electric wheelchairs, walkers, and other mobility aids, as well as products for the bathroom and toilet. All assistive devices are characterized by the highest level of functionality and adaptability. To achieve its care objectives in collaboration with its business partners, the DIETZ GROUP relies on the application of global standards. The group, which operates throughout Europe, is headquartered in Karlsbad, Baden-Württemberg, while product development is based at the Hamburg location, established in 2008.
Since 2017, the subsidiary DIETZ Power in Helmond, the Netherlands, has been part of the DIETZ GROUP. The company specializes in the design and production of custom-made electric wheelchairs using a modular design, as well as custom-built models.
The managing directors of the DIETZ GROUP are Dipl.-Ing. oec. Maximilian Raab, Steven Ratz, and Peter Trykacz.
As part of our current strategic transformation, innovative marketing is becoming an even greater focus for us at the DIETZ GROUP. Through transparent communication, continuous innovation to meet daily needs, and our high standards for quality, we aim to improve everyday life and positively transform the lives of our customers and patients. To this end, we are seeking you as a full-time Senior Creative Manager B2B (m/f/d) for medical devices at our location in Hamburg.
General Responsibilities:
- Developing and implementing concepts, designs, and product packaging; creating trade show exhibits and their graphic designs; and producing videos (post-production, live-action, and animated—AI knowledge required) for various channels, as well as systematically building the aforementioned media assets for the DIETZ GROUP. The focus is on in-house production of moving images and animations.
- Storytelling, including mood boards, planning, and execution of photo and video shoots—including productions featuring real people/patients; however, the role also involves driving and developing video production and video editing using AI for the GROUP
- Develop and drive digital development goals throughout the customer journey. This also includes the implementation (outlook—still in the future) of metrics that are as measurable as possible (KPIs) to generate maximum ROAS/ROI for the marketing budget
- Project work and project management for interdisciplinary and cross-market initiatives (development of new brand names, new packaging, new catalogs, further development of the corporate CI, implementation, and GROUP designs for our trade show appearances in the core markets of DACH, NL, BE, and FR
- This role reports to the GROUP Manager Marketing | CMO and works directly or indirectly with sales managers, sales teams, product specialists, product management, external suppliers, and, in some cases, our specialty retailers | customers within a matrix structure
- We offer a high degree of autonomy with plenty of freedom for ideas and optimizations
What are your responsibilities as a Senior Creative Manager?
- Understanding the customer journey in specialty retail and developing digital solutions and concepts with a focus on image and video productions, including in-house AI-generated content
- Conceptual work, graphic design, visual designs, and 3D models
- Co-developing and implementing communication strategies and analyzing their effectiveness
- Responsible for the DIETZ GROUP YouTube channel (also in collaboration with the B2B Trade Marketing Manager)
- Support areas: social media videos, Reels, etc. (focus on YouTube and Instagram as a sounding board)
- Active support for product launches and trade shows (including videos, animations, concepts, product naming, storytelling, and execution of all these elements)
- Creation of marketing materials (such as brochures) and independent collaboration with agencies and other service providers
What do you bring to the table as a Senior Creative Manager?
- As the ideal candidate, you are a passionate Senior Creative Lead (m/f/d) with at least 7 years of solid professional experience and a commercial instinct for identifying and driving growth and improvement opportunities within the GROUP
- Ideally, you have a proven track record—preferably in an international setting—with strong brands in market-leading positions in the medical device sector or in a leadership role within an agency.
- Experience in video editing and production—including both live-action productions with people and AI-generated content
- You are capable of working in a matrix organization and growing within it
- Fluency in communication and presentation skills in German and English
- A creative flair for visual presentations and corporate design
- A creative, visionary, yet strategic mindset for media projects
- Your personal qualities include a high level of enthusiasm, a results-oriented approach, and dynamism—you’re a team player with an “all-hands-on-deck” mentality
What We Offer You
- A dynamic team in a pleasant work environment that values collaboration, innovation, and diversity
- Afamily-like atmosphere where team cohesion and collegial support are top priorities
- To ensure a healthy work-life balance, we offer flexible working hours
- We guarantee comprehensive onboarding and a wide range of professional development opportunities
- A secure, long-term job in a meaningful and innovative industry
- Attractive employee benefits, such as the DIETZ benefits card, a company pension plan, health promotion programs, and employee discounts
- Referral bonuses such as “Employees Refer Employees”
- High-quality bicycle access through business bike leasing
- Charging stations for electric vehicles on our company premises
- Sustainable practices and environmental awareness are integral to our corporate culture
- Free refreshments, including a fruit basket, hot and cold beverages, and snacks
- Company events for shared experiences that strengthen our sense of community
We look forward to receiving your detailed application via this portal.
Your contact person for further questions:
DIETZ GmbH // Stefanie Schneider // Reutäckerstraße 12 // 76307 Karlsbad.