Are you a creative thinker with a passion for communication, digital marketing, and strong brand identities? Do you want to develop marketing initiatives that not only generate attention but also create real value for sales partners and customers? Then join our team and play an active role in shaping the future of our strong international brand.
About Us:
Blåkläder has been manufacturing and selling workwear since 1959. From our humble beginnings in rural Sweden to the world stage: today, we are one of Europe’s largest manufacturers of high-quality workwear. In our factories, we produce many millions of garments annually. Our garments are manufactured in accordance with the highest social, ethical, and environmental standards. This is not only in line with national and international conventions (UN and ILO), but also with quality and sustainability standards that are constantly reviewed and evaluated. In addition to Sweden and Germany, we have a presence in many other European countries, as well as in Canada, the U.S., and Japan.
Your responsibilities will include:
As Marketing Manager for Communications & Trade Marketing (m/f/d), you will play a key role in the planning, implementation, and further development of our marketing activities.
In this role, you will work closely with internal departments, sales partners, agencies, and international colleagues.
Planning, executing, and optimizing organic and paid marketing campaigns on platforms such as LinkedIn and Facebook.
Developing and managing influencer and brand ambassador programs to strengthen brand awareness and customer loyalty.
Coordinating press and public relations efforts in collaboration with external agencies and media partners.
Developing and implementing joint marketing initiatives with our specialty retailers and sales partners.
Supporting our sales organization by designing and coordinating sales promotion initiatives.
Implementing and refining account-based marketing (ABM) strategies to specifically target relevant audiences.
Optimizing and expanding the use of lead identification and marketing tools to support sales.
Creating training materials for internal audiences.
Responsibility for providing and coordinating print media such as catalogs, brochures, and sales materials.
Design of marketing materials and graphics for social media, PR, retail marketing, and other communication channels.
Close collaboration with international marketing colleagues, particularly at the company’s location in Sweden, to implement joint marketing activities.
Your Profile:
A successfully completed vocational training program or college degree in marketing, communications, media, or a related field.
At least three years of professional experience in marketing, ideally with a focus on communications, trade marketing, or B2B marketing.
Very good knowledge of Adobe Creative Cloud, particularly Photoshop, InDesign, and Illustrator.
Experience in press and public relations, as well as in establishing and maintaining media contacts.
In-depth knowledge of social media marketing, particularly on LinkedIn and Facebook, including campaign planning, content creation, and performance analysis.
Creativity, organizational skills, and a structured approach to work.
Strong communication and teamwork skills.
Excellent written and spoken German and good written and spoken English.
Benefits
A varied and responsible role with plenty of creative freedom.
Flat organizational structure and an open corporate culture.
Collaboration with an international team.
Opportunities for personal and professional growth.
A modern work environment at a successful, growth-oriented company.