We are: a media company that provides its B2B target audiences in the fields of building technology, renewable energy, and medicine with in-depth information across all media channels. We are: a family-owned company that operates independently and is founded on respect and appreciation.
We are: colleagues who uphold high standards of quality, drive digital transformation with new ideas, and view it as an opportunity.
We are: partners in the energy transition and are committed to sustainability.
Your Role
As a Campaign Manager for B2B Media & Sales Enablement (m/f/d), you’ll play a central role at the intersection of clients, ad sales, content, and internal processes. Your focus will be on campaign management. You’ll manage campaigns from the client briefing through to evaluation, actively applying your understanding of clients and the market. At the same time, you’ll support the team in further developing marketing materials, package structures, and product communication.
Campaign Management
You plan, coordinate, and manage digital B2B campaigns—including content marketing, advertorials, newsletters, social ads, lead generation campaigns, and white papers—and ensure their seamless execution.
You’ll serve as the primary point of contact for clients—from briefings and coordination through revision cycles and approvals.
You’ll create and optimize campaign content (ad copy, newsletter teasers, social ad copy), including through the use of AI tools.
You analyze campaign results and derive optimization strategies
You’re eager to critically evaluate existing campaign processes and actively improve them
Sales Enablement & Processes
You assist in the further development of media materials, sales sheets, package structures, and product pitches
You help prepare new or existing marketing products in a way that is clear, sales-oriented, and customer-focused.
You create internal briefings and presentations for Media Sales
You scrutinize existing processes and contribute your ideas for automation and standardization
Your Profile:
You have gained initial experience in campaign management, content marketing, digital marketing, B2B marketing, the media/publishing industry, or at an agency
You view digital campaigns not merely as individual advertising assets, but as an interplay of target audience, message, channel, timing, execution, and results
You have experience with formats such as advertorials, newsletter campaigns, social ads, lead generation campaigns, white papers, or content marketing products
You are a strong communicator and confident in direct interactions with clients, internal stakeholders, and external partners, and you have a keen sense for sales potential
You have a good feel for writing and can create concise, target-audience-oriented campaign copy
You work in an organized and reliable manner and can maintain a clear overview even when managing multiple campaigns simultaneously
You enjoy improving processes, utilizing digital tools, and further developing modern marketing solutions
Benefits
A key role with direct customer contact and genuine creative freedom in a newly restructured division
The opportunity not only to implement campaign products but also to actively develop them further
An environment where process improvement, the use of AI, and efficiency are explicitly encouraged
An owner-managed family business with short decision-making paths, high transparency, and a supportive team
An attractive location in the center of Stuttgart with ideal public transportation access, a company transit pass or parking space, and a bicycle leasing program
Free charging station in the courtyard for electric cars and e-bikes, powered by 100% self-generated green electricity
Company pension plan, flexible working hours and work models, personalized training and professional development opportunities, and workplace health management